Reading(1)：Advertisements课件配套优秀获奖教案

Teaching Plan for Reading: Advertisements (M4U1)

牛津高中英语教学设计

教材：译林出版社牛津高中英语

(模块四)高一下学期

单元：Unit 1 Advertising

板块：Reading⑴(Page two, Page three)

教

师：邵阳县四中:罗嶙峥

Analysis of teaching material: The reading material is an expository writing, which talks about advertisements. The passage contains three subtitles, making the structure clear and the contents easy for the students to understand.

Analysis of students: When reading the Expository Writing for the first time, the students may lack the understanding of reading strategy.

The students can read the Expository Writing better and faster through Mind Map and the learning of Reading Strategy.

Also, the students can be guided to appreciate the attitude the writer keeps while reading.

Objectives:

Students will be able to

1. be more skillful in reading the expository writing and be able to voice their opinions about advertisements. 2. write a short passage to express opinions and give reasons. 3. think of advertisements rationally and read critically.

Procedures:

Step 1: Lead-in and Brainstorm

Teacher: When it comes to advertisements, what words can you think of? Teacher shows students some posters so that students can think of some of

words that are related to the characteristics of ads. Students may come up

1

with as many words as possible.(vocabulary preparation to help students focus on

the topic)

Step 2: Skimming for the structure of the text. Read the first and last paragraph and the subtitles, and decide the structure of the article.(key: B)

Step 3: Scanning for main ideas and details Para 1

subject: advertisements

Para 2

introduction of subject Q: How many main types of advertisements?

What are they? Two: commercials and PSAs

Para 3

Commercial ads Learn the format of Paragraphs 3 and 4 to get the basic information

Even if it doesn't lie,it doesn't mean it is altogether

Subject1 innocent.

①

toothpaste

“Bright teeth fights

bad breath!”

Commercial

ads Facts and

②

Grocery

“You are proud of…, so shouldn’t you buy … ”

examples conclusion We must not fall for this kind of trick.

Para 4

PSAs

PSAs

Subject2

Facts and examples Conclusion

PSAs aim to 1 teach us and 2 help us lead better lives.

1.These ads 3 encourage widespread social concerns.

‘Yes to life, no to drugs

‘knowledge changes your life’

2.There are also PSAs that 4 teach

people to support public service projects

‘Project Hope—educating every child’

3.There are even PSAs to 5________ us how to live healthy lives

‘when you smoke cigarettes, you are killing yourself’

PSAs are meant to 6 benefit the public.You can learn a lot.

Para 5

conclusion What does the writer wish to tell us?

2

We must all use our intelligence and not be a slave to ads

Step 4: Further Reading and Reading Strategy Ads are an 1. important part of our lives

Include 2. commercial ads and PSAs. What is an ad?

Use 3.attractive pictures and clever language .

Encourage us to buy a product or service

or believe in an idea. Does an ad tell the complete Be aware of the skilful methods. truth? Try not to 4.fall for the trick. What is a PSA? Mean to teach us.

Help us 5.live/lead better lives.

We must use our 6.intelligence and not be a slave to ads Step 5: Comparative Reading Types of ads Similarities

Places found Methods Reliance used newspapers, use attractive 1.promote

a They do not magazines, pictures and 2.product

or tell you the the Internet, clever service 3.complete radio, language truth.

television

4.educate

They are people about

6.helpful

and 5.health, we can safety or any 7.learn

a lot other problem

by following which affects the advice they give Differences

Purposes

Expense

charged

commercials 8.free charge

of PSAs Step 6: Critical Reading An advertisement is a game which manipulate(操纵）people into buying things they “think” they need. Choose the things you truly need, not the things you “think”you need.

Homework: 1.

Finish Parts D, E and F (Pages 4-5); 2.

Finish Parts A1 and A2 in your workbook (Page 90) 3.

Are you for ads or against ads?

According to the following helpful sentences and information in the form, finish an essay and tell us why or why not

Helpful sentences: 1.I am strongly in favor of……/ I support the idea that …

2. For one thing…, for another…

3. The reason why… is that…

4. In my view/opinion;/ As far as I am concerned, I …

Positive Negative Spread information

& knowledge Increase the cost of products We have a wider choice of goods due to ads Waste a great deal of time and money Keep us informed of new goods in time Untrue ads cheat consumers Stimulate consumption We feel annoyed to be interrupted when we are watching TV Make life colorful and interesting…

Unhealthy ads pollute culture…

3

Bb design

Reading(M4U1)Advertisements 1.structure; 2.Main ideas and details; 3.Reading expository writing; 4.Similarities and differences; 5.Reflections on advertisements.

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