Reading(1)：Advertisements优秀教案范文

Unit 1

Advertising

Reading

岳阳市三中

曹辉娇

Teaching aims: 1.

Make the students know about the following: What is an advertisement? What are the differences between commercial ads and PSAs? Does an ad tell people the complete truth? 2.

Let the students know how to read an expository writing 3.

Help the students have the right attitude towards ADS Teaching important and difficult points: 1.

How to help the students get the definition of advertisement 2.

How to make the students tell the differences between commercial ads and PSAs

Teaching methods: Task-based teaching, group work

and

discussion

Teaching procedures: I.

Greetings and lead-in

Greet the whole class as usual. Show a short period of ads video to the whole class. The question: What is it? ( an advertisement) Where can you see it? ( on TV, online, in newspapers, in a magazine, on boards, on the radio, on a T-shirt and so on.) II.

Task Ask each student to take out a piece of paper, and then watch some different short periods of videos, while watching, make some notes if necessary. After watching all of them, try to divide them into two groups. And discuss with the group members about the reasons why they divide them like this.

Then make a conclusion:

What is an advertisement?(An advertisement is a good way to sell products

or services.) There are two different kinds of advertisements (commercial ads and public service ads) III.

Reading strategy Have the students go through the reading strategy on page3 and then make a conclusion

An expository writing usually follows the same format:

Introduction of the subject

Examples and facts that develop or support the idea.

Conclusion

And then try to make the students have an idea of the format in this text.

Which paragraph is an introduction to the topic?（P1）

Which paragraphs are the examples and facts? (P2-4))

And which paragraph is the conclusion? ( P5) IV.

Reading Ask the students to go through the facts and examples and try to finish the exercises on Part C1, and then check the answers with the whole class. The first three questions are based on paragraph two. V.

Discussion 1. We have seen many commercial ads and PSAs, please discuss in groups:

What are the differences between the commercial ads and PSAs? Ask the students to work in groups and then present their answers on the black board. Make a conclusion : the difference between ADS and PSAs

(possible answers) ADS service or to believe in an idea Pay for it

Sometimes cheat people

2. Show the students something we use everyday and ask them: Have you used this product before? Can you remember what the advertisement says? For free Do not cheat people PSAs Persuade people to buy a product, a Teach us and help us live a better life

Does this ad tell people the complete truth?

When the ad does not tell us the truth, what should we do?

Please discuss in groups. Possible answers: (turn to law for help , be careful , do not fall for the tricks, think twice before buying something , buy something you really need when go shopping) Make a conclusion: When it comes to advertisements, we must all use our intelligence and not be a slave to them! VI.

Summary and homework Give some key words on the screen to help the students review the definition of ADS. End up the lesson with the last sentence of the text: though our daily life is filled up with advertisements, we must all use our intelligence and not be a slave to them!

Assign homework.

Part c2 and part d on page4 VII.

Design of writing on Bb

Unit one

Advertising Reading

What is ADS?

A good way to sell products or services

PSA: public service advertisement

The differences between commercial ads and PSAs: ……

模块四第一单元

岳阳市三中

曹辉娇

本节课是模块四第一单元的阅读课，阅读的是一篇关于广告的说明文。往常的阅读课文教学我们总是只通过快速阅读回答问题和精读回答问题，完成阅读任务就可以。在这一课时中，我试图让学生通过自己的观察和亲身体会自己总结出一些东西，然后对照课文所展示的内容，加深他们对课文的理解，比如说广告的定义，商业广告和公益广告的区别等等。

教学目标：

1.

让学生了解以下内容：（知识目标）

什么是广告？

商业广告和公益广告的区别是什么？

广告告诉人们的全都是事实吗？

2.

让学生知道怎样阅读说明文（能力目标）

3.

帮助学生形成一张正确的对待广告的态度（情感目标）

教学重难点：

1.

怎么样帮助学生了解广告的定义

2.

怎么样帮助学生找出商业广告和公益广告的区别

教学方法：

任务型教学，小组活动，讨论

教学过程：

1.

问候和引入

通过直观展示一段广告视频引出这节课的标题，并进一步讨论：我们平常在哪些地方可以看到广告？

2.

任务

布置学生拿出纸笔，在看一些广告时自己对每段广告的内容要点做好记录，看完之后给这些广告成两类，并讨论这么分类的理由。这个任务的设计是为Advertising（广告）

阅读课说课教案

了让学生通过直观感受初步总结出广告的定义：广告就是为了卖一种产品或者是服务的方式。

3.

阅读策略

让学生浏览阅读策略，了解说明文的结构特点和本篇文章根据说明文的结构特点怎么划分出几部分。

4.

阅读

让学生带着问题寻找答案，了解更多详细的关于广告的信息。

5.

讨论

通过自己的体验和课文的提示

小组讨论：商业广告和公益广告的区别有哪些？

展示一样我们日常生活中经常使用的产品，让学生回忆他的广告语然后提出问题：广告语中提到的效果是真实的吗？

讨论：遇到虚假广告时，我们应该怎么办？

6.

总结和布置家庭作业

总结展示广告的定义，商业广告和公益广告的区别，用课文最后一句话总结结束新课。

布置家庭作业。