Reading(1)：Advertisements教学设计

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题

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要求

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M4U1 Reading (1) 第1课时

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新授课

1. Enable the students to learn about the ads.

2. Train the students’ reading ability.

知识与技能

1.

Grasp the main ideas in the article. 2.

Do some practice to improve their reading abilities of expository writing

Train the students’

reading ability. Using the approaches of listening, skimming, scanning and discussion. While reading, pay attention to the reading strategy. Discussion in pairs or in groups. .

过程与方法

目

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教学

重点

教学

难点

教学

方法

情感、态度与价值观

Be able to make a good choice on ads’ products

Make sure students can understand CAS & PSAS How to understand the article better. Task-based language teaching, communicative teaching, group work 教学程序设计

环节一 明标自学

过程设计

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过

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及

方

法

disadvantages二次备课

Brainstormingwhatwherewhyadvertisementshowadvantagesattitudesfunctions

learning objectives 1. To learn some basic knowledge about ads .

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2. To master reading strategy---expository writing. 3. To finish the self-assessment about the reading part. Self-study guidance (1) Read the reading strategy: expository writing on p3.then fill in the blanks. 1.Expository writing is meant to _______ you to

_____ information on a ____. 2. It usually follows the same format: introduction of the ______, _______ and ________ that develop or _____ the idea,______. Self-study guidance (2)

Read the text quickly and finding out main idea for each paragraph. Para.1 Para.2 Para.3 Para.4 Para.5 Careful reading Self-study guidance (3) Listen to the recording and read the text carefully, then answer the following questions. 1. What is an advertisement? What are main types of advertisements? 2. What are PSAs meant to do ? 3. Does an advertisement tell people the complete truth? ( Give the subject, examples and facts, conclusion) 4. ‘All it

says is that

it

fights it.’ What do the underlined parts ‘it” refer to ? 5.According to reading strategy, analyze Public service

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advertisements : Subject/Topic、supporting details and conclusion. 环节二 合作释疑 环节三 点拨拓展

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（备注：合作释疑和点拨拓展可以按照顺序先后进行，也可以根据教学设计交叉进行设计）

过程设计

学

Cooperation & Discussion To summarize the similarities and the differences between the 二次备课

过

two types of advertisements. 程

Types of adsSimilaritiesPlaces foundMethods usedDifferencesPurposeCostExamples及

CAs方

Newspapersmagazines, pictures the internet, and clever PSAsradio and languagetelevisionTo Need to promote a be paid product forAttractive or serviceTo educate people about health,safety or other issues“Bright –teeth fights bad health ”

法

“yes to are often life ,no to placed drugs”for free

环节四 当堂检测

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Finish the English paper about Task 6 in 37th period 。

参考答案

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1.Persuade/ convince 2. types/kinds 3.

Commercial

4. paid 5. charge 6. effect

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7. tricks 8. aim 9. responsible 10. advertising. 方

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Summary: Structureof the whole passageTopicAdvertisements 课

堂

小

结

Conclusion detailsWhat is an advertisement?Does an advertisement tell people the complete truth?Public service advertisementsWhen it comes to advertisements, we must all use our intelligence and not be a slave to them!

课后

作业

板

书

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反

思

Finish A1,A2 on Page 90.

M4U1 Advertisements Lead-in Look at the titile ：

Guess : What will be discussed in the article ?

4