Welcome to the unit教学设计案例

M4Unit 1 Advertising Welcome to the unit 宣城二中

刘玉红

Teaching aims: 1. To enjoy some beautiful advertisements and have a general idea of advertisements.

2. To talk about the four advertisements and get some ideas of the two main types of ads and their

respective purposes. 3. To get involved in the discussion and practice spoken English. Teaching Key & Teaching Difficulties: 1.To help students understand the role of ads 2.The usages of some key words. Teaching procedures: Step 1

lead-in The teacher shows the students several beautiful advertisements, among which are both commercial advertisements and public service advertisements.

Step 2

Brainstorming Ask students to have a brainstorm and then answer the following two questions: 1. Where can we find these ads? 2. Why do you like these ads?

Step 3

Observation Ask students to focus on the four advertisements on Page1. Encourage the students to form pairs and discuss the contents of each one and try to divide the four advertisements into two parts. Thus, encourage the students to pay attention to the functions of the commercial

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advertisements and public service advertisements.

Step 4

Discussion and speaking Organize the students into four groups and ask each group to talk about one of the four pictures in front of the whole class. Each group should choose one representative to present their ideas to the whole class. The three questions can help the students to start the discussion.

Step 5

More ads for you to discuss Provide the students more meaningful and interesting advertisements and encourage them to think about an appropriate slogan for each one.

Step 6

Homework

Ask students to look for more information about ads and make good preparations for the reading part. The students can surf the net if they have access to it.

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