Welcome to the unit教学设计第一课时

Module 4 Unit 1

Advertising Welcome to the unit Learning objectives: 1. To enjoy some ads.

2. To know more about ads. 3. To get some ideas of the two main types of advertisements and their respective purposes. 4. To design slogans for ads.

I. Listen practice: listen and fill in the blanks. I believe I can fly--- by R. Kelly I used to think that I could not go on

And life was nothing but an awful 1.__________

But now I know the 2.__________ of true love

I'm leaning on the everlasting arms

If I can see it, then I can do it

If I just believe it

There's nothing to it

I believe I can fly

I believe I can touch the sky

I think about it every night and day

3.___________ my wings and fly away

I believe I can soar

I see me running through that open door

I believe I can fly

I believe I can fly

I believe I can fly

See I was on the verge of 4.___________ down

Sometimes silence can seem so loud

There are miracles in life I must 5.__________

But first I know

It starts inside of me, oh

If I can see it

Then I can be it

If I just believe it

There's nothing to it

I believe I can fly

☆

What do you think of the lyrics? ☆

Please underline the sentences which you think touch and inspire you most. Then translate them into Chinese. II．Competition: Design some slogans according to two pictures. _____________________________________________________________________

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III．Complete the following passage by filling in each blank with one word that best fits the context. People Change Their Attitudes towards Ads One night, when television began broadcasting a boring TV show, I said to my wife, "The program is even 1._________ interesting than the advertisements, or commercials. Let us have a change. My wife, 2.________ happened to have a remote control in 3.________ hand, agreed immediately, switched to another channel and enjoyed an advertisement with me. Just at 4.______ moment, I found that we were no longer as disgusted with the commercials 5.________ we had been before.

The next day 6._______ I told my experience to my colleagues, they, 7._____ my surprise, all had the same feeling. A few even sang several of the commercials songs. A few years 8.________, when advertisements began to appear in the Chinese media, most people, including myself, were against the practice.

What on earth has changed the audience's mentality in only several years' time?

IV．Discussion Some people say that advertising encourages us to buy things we really do not need. Others say that advertisements tell us about new products that may improve our lives. Which viewpoint do you agree with? Use specific reasons and examples to support your answer.