Welcome to the unit教学教案设计

教学设计

课题

M4U1 Advertising

Welcome to the Unit Teaching Aims: To make students aware of the role of advertising in our daily life Ability Aims: To talk about the four advertisements and put them in two groups. 教学目标

To learn the difference between CA and PSA.

To discuss the advantages and disadvantages of ADs.

Emotion Aims:

In this period, try to cultivate students’ emotion about ADs and hold a positive attitude towards ADs. 1.The students should understand the difference between CA and PSA.(重教学重难点

点)2.The students are able to express their own ideas about the advantages and disadvantages of ADs in the limited time.(重点难点)

教具准备

The blackboard, the multi-media and a tape recorder 教学活动过程

教师活动

Step 1 Brainstorming Guessing Game: Show students four

videos about advertising and encourage them to guess what products,services or ideas are being advertised in the videos. (Write down the three words service, product and idea on the blackboard)

学生活动

Students are answered one by one.

设计意图

To stimulate the students’ learning interest and motivation. To bring out the topic of this class.

课型

听说课

Step 2 Definition and Types of Advertisements 1.Questions: (1). Do you like watching ads?

(2). Do you think these are good ads? Why or why not? (3). What's the purpose of each ads? 2. Definition of an ad An advertisement uses words and pictures to persuade people to buy a product or a service. 3.

Types of ads to sell products or services

(2) Public service advertisements/PSAs aim to pass ideas to serve the public

Step 3 Group Work

Question: Where can we find ADs? After the game, the teacher will show them some places.

Step 4 Debate Encourage students to discuss the advantages and disadvantages of ADs.

After the video, the students will answer the questions one by one,

ad, and learn two types of ads

Students are divided into

2 groups to write down the places where ADs can be seen as many as possible. Every different place will gain the group one point.

The students will try to be volunteers and say out advantages or disadvantages of ads. The students will discuss in pairs, write down some information and express

To encourage themselves to think about the different different types of ads and thus get the definition of an ad by themselves.

To encourage the students to use the cooperative learning method and develop their creative thinking.

To encourage students to express their ideas in English.

then get the definition of an purposes of (1) Commercial advertisements /CAs aim

Step 5 Summary Review what students have learned in this lesson through the mind map.

Step 6 Home work Work in groups, try to write an advertising slogan(标语) for one of the following:Our class, our school, or our city...

themselves freely.

Follow the mind map to review the lesson.

1. To help them make a conclusion. 2. To help the students make self-assessment through checking their answers.