Reading(2)：Advertisements教案2

Unit 1

Advertising Language points Teaching Aims: Enable the students to learn vocabularies and language points in the text. Teaching important and difficult points: Help the students to use these language points properly. Teaching Procedures & Ways Language points: 1. An advertisement uses words and pictures to persuade people to buy a product or service, or to believe in an idea. persuade vt.

劝说、说服

e.g. His friends failed to persuade him to

go on the outdoor camping trip. 他的朋友们劝他去户外露营，但失败了。

常用结构：

•

persuade sb. to do sth.

说服某人做某事

•

persuade sb. into doing sth.

说服某人做某事

•

persuade sb. out of doing sth.

说服某人不做某事

believe in 相信……的存在，信任/信赖

e.g. I don’t believe in ghosts. I think that stories of ghosts were made up by human beings. 我不相信鬼魂。我认为鬼魂的故事都是人类编造出来的。

They need a leader they can believe in. 他们需要一个可以信赖的领导。

2. A commercial advertisement is one which someone has paid for to advertise a product or service.

1) 句中which引导一个定语从句，修饰先

行词one。

2) 短语pay for的意思是“为……付费”。如：

Let me pay for dinner this time.

这次就让我来付饭钱吧。

3. PSAs are often run for free, and are meant to educate people about health, safety or any other problem that affects public welfare.

for free

免费

e.g. Each child coming to the bookshop on Children’s Day will get a book for free.

任何一个儿童节那天来书店的小孩都能免费得到一本书。

be meant to

旨在，目的是

e.g. What he said at the meeting was meant to make us support his idea.

会议上他说的话是希望我们支持他的观点。

The scholarship is meant to encourage the students to work harder at their lessons.

奖学金应该是用来鼓励学生在学业上更加努力的。

4. There are laws to protect people from advertisements that cheat people.

protect… from… 防止……；保护……免受……

e.g. People usually wear sunglasses to protect their eyes from the strong sunlight.

人们常常戴太阳镜来保护他们的眼睛免受强烈太阳光的伤害。

5. However, we still must be aware of the skilful methods used in ads to try and sell us things.

be aware of

知道，意识到，明白

e.g. Everybody should be aware of the risks involved.

人人都应该认识到所涉及的风险。

6. Even if an ad does not lie, it does not mean it is altogether innocent.

1) even if

即使，虽然

e.g.

Even if I fail this time, I would try again. 即使我这次失败了，我还要再试试。

2) 副词altogether在句中意为“完全，全部”，表示强调。如：

It was an altogether different situation. 那是完全不同的情形。

3) 单词innocent意为“无罪的，清白的”。有一些广告最然没有明目张胆地撒谎，但其中运用了一些花招，试图误导消费者，故说它们也并非完全清白。

7. … with the nice comment, remember the words ‘freshest food’, and make a mental

connection with the food in the grocery.

comment n.

评论、意见、评价

vt./vi.

评论

常用结构：

•

make a comment/comments on …

对……评论/评头论足

•

no comment 无可奉告

•

comment on … 对……评论/评头论足

e.g. It is impolite to comment on others behind their back.

背后对他们评头论足是不礼貌的。

8. We must not fall for this kind of trick!

fall for 上……的当，受……的骗

e.g. How can you fall for the words of the door-to-door salesman?

你怎么会受上门推销的人的骗呢？

9. Not all ads play tricks on us though.

play tricks on 欺骗，捉弄

e.g. The naughty boy played tricks on me several times last month.

那个调皮的男孩上个月捉弄了我好几次。

10. These ads deal with widespread social concerns.

deal with … 对付……；和……打交道；处理……；涉及……（多和how连用）

e.g. Could you tell me how to deal with the problem?

你能告诉我怎样处理这个问题吗？

[拓展] do with … 对付/处置……；与……相处；忍受…… （多和what连用）

e.g. I don’t know what to do with the problem.

我不知道如何处理这个问题。

Homework

Learn the new words and phrases by heart.