Reading(1)：Advertisements教学目标设计

Unit 1 Advertising

Reading: Advertisements 教学设计

The Analysis of the Teaching Material: This part introduces and develops the theme of advertisement. It is the 2nd period of Unit One. The main purpose of this lesson is to make Ss fully understand the text and master the Reading Strategy. Teaching Aims: 1.

To learn and master the main idea of the reading part, Advertisements. 2.

To learn how to read expository writing and master the basic structure of this passage. 3.

To gain knowledge about the ads, commercial ads and public service ads. And also to become familiar with the detailed information about the text. 4. To practice and reinforce integrated skills of listening, speaking, reading and writing. Teaching Key & Difficult Points: 1. How to make the students understand the passage better. 2. How to help the students finish all the exercises. 3. How to help the students develop their creative, comprehensive and consolidating abilities. Teaching Methods: Visual-scene teaching method, tasked-based method as well as the approaches of discussion and so on will be adopted in the teaching process of this lesson. Emphasis will be put on Ss’ ability of speaking, expressing and brainstorming. I’ll introduce a rich variety of activities and approaches to meet different needs of the Ss and make full use of the advantages of multimedia which is visual, operable to make my lesson vivid, interesting and effective. Teaching Aids: multimedia and a blackboard

Teaching Procedures:

Step 1 Warming-up Students will be presented some different famous ads and then they will have a short discussion about what are they. This step will arouse students’ interest. Stept 2 Lead-in Sstudents will watch two short videos which respectively stand for commercial ad and PSA. Two questions will be asked: 1.

Which advertisement makes you want to buy a product?

Why? 2.

Which advertisement makes you think about social problems? Why?

Then the teacher will guide students to conclude the main types of ads, commercial ads and public service ads. Step 3 Listening 1. Introduction to the reading strategy of expository writing Students will be given 2 mins to find out what is an expository writing and what is its fomat. And then they will tell how many parts can this passage be divided into.

2. listening

Students will listen to the tape for one time and then answer the following questions: a)

What do ads try to persuade people to do? b)

What does PSA stand for? c)

What do PSAs aim to do? Step 4 Careful reading

Students will read the passage carefully and tell the differences and similarities between the two types of advertisements, commercial ads and PSAs. They will work in groups to complete a table.

Step 5 Post-reading activity

Students will be divided into two groups to have a debate on the positive and negative sides of advertisements. (Some people believe that advertisements have a positive effect on our lives, while others think that advertisements have a negative effect on our lives. What is your opinion? )

Step 6 Homework To finish the remaining exercises on Page 4-5.