Project(1): Developing an ad campaign教学设计及课堂实录

牛津高中英语教学设计

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元：Unit 1 Advertising 板

块：Project

课堂设计指导思想：

本堂课的宗旨是引导学生“在做中学”，通过让学生完成一份围绕本单元主题的传单来学习和使用英语。引导学生主动学习，帮助他们形成以能力发展为目的学习方式，鼓励学生通过体验、实践、讨论、合作和探究的方式发展自己的语言综合能力。

Teaching aims: 1. Get to learn and use English by doing a project; 2. Try to fully understand the reading materials and master the language items; 3. Learn to get enough information about ad campaigns from the reading material. Teaching procedures: Step 1

Lead-in

Show students two groups of pictures and draw their attention to the importance of ads.

【设计说明】通过两组图片将学生的思绪带回本单元主题，重新引发他们对广告的注意力，以旧带新，自然导入本课。

Step 2

Listen and understand Have students listen to the recording and answer the three questions to get a general idea of the reading material.

【设计说明】帮助学生通过听录音和回答问题初步理解阅读材料，并获取有关广告宣传单的基本信息。

Step 3

Reading for detailed information Ask students to read the material again carefully to get detailed information about developing an ad campaign. 【设计说明】引导学生通过详读阅读材料，更好地理解文章，并了解策划、广告、宣传活动的主要环节。

Step 4

Main idea of each paragraph Ask students to work in pairs to focus on each paragraph and then report the main idea of each paragraph to the class. 【设计说明】启发学生注意文章的段落结构，复习说明文的阅读策略，为策划宣传单做准备，同时培养学生的合作学习能力。

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Step 5

Language focuses

Ask students to list the useful words and expressions in notebook and make preparations for writing a handout.

【设计说明】

帮助学生掌握阅读材料中的主要的词汇和习惯用法，为完成广告宣传单做准备。

Step 6

Homework Ask students to finish Part B1 and B2 on P.91 to be more familiar with the meaning and the usage of the words and phrases learnt in this section.

【设计说明】通过作业巩固本堂课的学习成果，为完成下一部分任务做铺垫。

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