Reading(1)：Advertisements优秀公开课教案

M4U1 Advertisements 教案背景：这是高一年级下学期的一节英语说明文类阅读理解课，文章内容主要为两类广告——商业广告与公益广告，以及两类广告的异同点比较。要求学生课前做如下工作：1、初读课文，熟悉两类广告的定义等基本信息以及把握文章主旨大意；2、自学课文内出现的生词，注意词形、词性、词意；3、划分文章段落，确定文章的写作思路。

教学课题：M4U1 reading 1 T Advertisements 教材分析：首先，通过百度文库等媒体资源，学生自学并在课堂上分享自己找到的经典广告，通过这一环节的热身活动提升学生的学习兴趣。其次，讲解说明文阅读策略，并找出或归纳各段段落大意，同时对文章进行结构划分；再次，进行精泛阅读教学相结合，训练学生快速有效地筛选基本信息的能力，如两类广告的定义等。以两类广告的异同点为主线进一步挖掘文章信息。再次，以高考新题型任务型阅读的形式对全文信息进行总结、巩固。最后，小组协作，提升学生的口头表达能力和创造力，以推销商品的形式进行训练。

教学方法：1、任务驱动法；2、3P教学法（presentation、practice、production）；3、小组合作学习法

教学目标：After this class, the students will be able to:

1. gain the some details, the main idea and the main structure through reading; 2. train the expository reading ability of the students; 3. form a right attitude towards advertisements through reading. 4. learn to surf the internet for useful information for previewing and reviewing the class. 教学过程：StepⅠ

lead-in 1.

Showing two popular ads: 汪涵，统一方便面；妈妈洗脚，公益广告

Two kinds of advertisements: ______________________and _________________________ 2.

advertisements Anything is possible. Impossible is nothing! Nothing Is Possible. Just do It！

Keep moving. To be number one.

翻译

一切皆有可能

品牌

李宁

He who loves me follows me.

StepⅡReading strategy: reading expository writing 1. What is expository writing meant to do?

2. What is the format of expository writing?

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StepⅢ

The structure 1. Put the paragraphs into a right order and give your reasons. The first paragraph

______ The second paragraph

______ The third paragraph

______ The fourth paragraph

______ The last paragraph

______ 2.

Part 1 Part 2 Part 3 Para 1

Introduction

StepⅣ

fast-reading 1 What do advertisements encourage people to do? _____________________________________________________________________ 2 What does PSAs stand for? _____________________________________________________________________ 3 What are PSAs aim to do? _____________________________________________________________________ StepⅤCareful reading 1.

Group-work: After reading, each group send a member to toss the dice and then raise a question for the other groups to answer.

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Read the sentences below and decide whether they are true or false according to the article 1) Most people are not aware of how many ads are around them.

(

) 2) Advertisements are always meant to promote a products or service.

(

) 3) PSAs are only found in newspapers and on TV.

(

) 4) PSAs and commercial ads use some of the same methods.

(

) 5) Commercial ads often give us valuable information about how to live our lives.

(

) 6) An ad warning people against smoking is an example of a PSA.

(

) 2. Read the article and answer the following questions?

StepⅥ Group work Advertisements can be very useful for selling a product. Let’s try to make our own ad.

Each group picks one product and tries your best to persuade others to buy it. possible ways: making an advertisement

or writing an expository writing about your product Each group will have 90s to promote their product in front of the class. Tip1: using bargains/discounts and persuasive language to appeal to customers Tip2: using famous people to attract customers

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Tip3: using good comments from customers.

StepⅦ

Presentation

Ask groups to promote the products in turns and choose the most successful ad. StepⅧ

Summary& homework 1. Surf the internet for more information and finish writing about the Expository writing. 2. Review the whole article; underline the phrases and words you don’t know. 教学反思：

1、本堂课以两则经典广告视频为导入，激发学生的学习兴趣，同时引出本文的两大类广告——商业广告与公益广告。

2、本文阅读理解采用精泛读相结合。快速找出与两类广告相关的基本信息，如两类广告的定义，然后以两类广告的异同点为主线进行信息的筛选与归纳总结，最后以任务型阅读的形式进行阅读理解的反馈与巩固。该环节应引入小组竞争机制，因为这一环节没有导入部分的图片与问题那样直观易懂，是纯知识的输出与理解，课堂气氛易于沉闷，采用小组积分、合作学习能够有效地调动学生的学习热情与积极性。

3、输出部分采用小组合作促销商品的形式，既培养学生团队写作的能力，又训练学生的口语表达能力以及活学活用进行写作的能力，进一步巩固所学，并形成正确的广告理解价值观，这可以说是本节课的亮点所在。

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