Reading(1)：Advertisements优秀公开课教案

Unit1 Advertising Reading: Advertisements Teaching Aims:

1.

To learn more about advertisements. 2.

To learn how to read an expository writing. 3.

To write a slogan for an advertisement. Teaching Key Points& Teaching Difficulties: 1.

How to improve their reading ability through teaching activities. 2.

How to let them gain some insight into advertisements and help them deal with advertisements in their daily life. 3.

How to write a slogan for an advertisement. Teaching Procedure: Step One: Leading-in Use pictures to introduce the topic and motivate students. Step Two: Reading Strategy 1.

What kind of article does this passage belong to? 2.

What is expository writing meant to do? 3.

What is its basic format? Step Three: Fast Reading Try to find out the structure of the passage. Step Four: Detailed Reading

Para.2: 1) What is an advertisement?

2) Where can we find advertisements?

3) What are two main types of advertisements?

4) What are the differences between CAs and PSAs? Para.3: Answer two multiple choice questions to understand the structure of para.3 and the author’s intention to use two examples. 1)

How is the third paragraph organized? A.

Topic---argument---description B.

Opinion---discussion---explanation C.

Main idea---comparison--- supporting examples D．Introduction---supporting examples---conclusion 2) In the third paragraph, by saying “Bright-Teeth fights bad breath”, the writer means that A．Bright teeth are beneficial to our breath. B．Commercial advertisements are not altogether innocent. C．We can buy the toothpaste to cure bad breath. D．Bright-teeth are the enemy of bad breath. Para.4: Use six questions to get familiar with para.4.

True or false 1)

PSAs and commercial ads use some of the same methods.

2)

Commercial ads can often give us valuable information about how to deal with widespread social concerns.

3)

An ad warning people against smoking is an example of PSA. Multiple choice questions 4)

What is the purpose of PSAs? A.To attract people’s attention.

B.To promote commercial products. C.To advertise various services. D.To educate the public and help people lead better lives. 5)

All the following are true EXCEPT ____.

A.Some PSAs teach people to live healthy lives. B.PSAs stand for public service advertisements. C.Commercial advertisements are often run for free. D.There are laws to protect people from advertisements that cheat people. 6)

Why should we follow the advice in PSAs?

Para.5: Conclusion

Use hot news to draw a conclusion. Step Five: Group work: create an advertisement. 1.

Give some examples of ads in the passage. 2.

Summarize the features of language in ads. 3.

Create a slogan of an advertisement for Shaoyang County First Middle School.

Step Six: Homework

Analyze the two advertisements in para.3 and think about two questions: 1)

Why doesn’t the advertisement use “cure” to replace “fight”? 2)

Why is the language clever?