Reading(2)：Advertisements优秀公开课教案

M4 Uint One Advertising (reading 2) 一、Learning aims

1.Review the passage learned last

class. 2.Master some language points and sentence patterns. 3.Finish some exercises. 二、Teaching procejure (一). Lead in

Fill in the blanks with correct words (the first letters are given). (二）

Language Points A．words and expressions 1. advertise

vt. /vi. 做广告, 宣传

The perfume has been advertised in all the major women’s magazines.

We need to advertise for a new chef.

2.persuade

说服（含有成功的说服之意），劝说；使信服

advise 劝说，但未必成功

I advised him to enter the competition I tried

to persuade him entering the competition,but Ifailed. I persuaded him into entering the competition and he won the first prize. 3.cheat

vt.&vi 欺骗，作弊

n.骗子；欺诈行为

Kids have always found ways of cheating in school exams. He was accused of cheating investors out of their life savings. 4.breath

n.气息；呼吸

breathe

vi&vt. 呼吸

Smoking causes bad breath 5.cure

vt. 治愈，解决

n. 药物，疗法；对策

Doctors say that there are several possible cures. 医生说有几种可能奏效的疗法。

cure sb. of

治愈某人的……病；纠正某人的……

The doctor cured the old man of his backache. 医生治好了老人的背痛。

a cure for...

……的治愈方法

treat 治疗(强调治疗的过程）treatment

n. ……的治疗办法

treat sb. for

a treatment for 6.pleased

adj.高兴的，满意的；乐于（做某事的）

be pleased with 对……满意

be pleased to do sth 乐意做……

please vt&vi, 使高兴；使满意；讨人喜欢；讨好

pleasant adj. 令人高兴的，令人愉快的

pleasure

n.愉快；休闲；令人高兴的事

7. comment

(1) n. 评论，述评；批评，指责

8.trick

n. 骗局；玩笑，恶作剧；戏法；诀窍

vt.欺骗，欺诈

play tricks on =play a trick on 欺骗；作弄

trick sb. into doing sth.

诱骗某人做某事

trick sb. Out of sth.

骗走某人某物

9.aim

vt.&vi.以……为目标；瞄准

n.目的，目标

aim to do sth.=aim at doing sth.意欲、企图、力求做某事

be aimed at

目的是，旨在

aim...at...使……针对……，把……瞄准……

achieve one’s aim

达到母的；实现目标

take aim at

向……瞄准

without aim

漫无母的地

with the aim of

以……为目标，意在……

10.benefit

vi&vt. 使受益；得益于

n.益处，救济金，奖金

sth. benefit sb. 有益于

sb. benefit from sth. 从……中受益

be of benefit to

= be beneficial to

对……有利/有益

for one’s benefit

=for the benefit of sb.为了某人的利益

11.promote vt. 推广，宣传；促销；促进，推动

promote cooperation between A and B

促进A与B之间的合作

promote the new product

促销新产品

promote sb. from ...to...把某人从……提升至……

promote development/growth/understanding

促进发展/生长/理解

promotion

n.提升

12.consult

vt. 咨询，请教

consult sb. about/on sth.

向某人咨询某事

consult with sb. About/on sth. 就某事和某人商量

consult one’s doctor

咨询医生

consult one’s notebook

查笔记

consult the dictionary

=look up a word in the dictionary

=refer to the dictionary 查字典

consultant

n. 顾问；会诊医师

B. sentence patterns 1. We are so used to them that we often do not even realize how many we see and hear in a day. 我们已经对它们(广告)习以为常了，以至于我们常常忽略了一天看过或听过多少广告。

2. PSAs are often run for free, and are meant to educate people about health, safety, or any other problem that affects public welfare. 公益广告往往是免费投放的，旨在就健康、安全或其他影响公共福利的问题教育公众。

3. Not all ads play tricks on us though. 但并非所有的广告都跟我们玩花招。

(1)

not all...表示部分否定，意为“并非全部都……”

4. When it comes to advertisements, we must all use our intelligence and not be a slave to them! 谈及广告，我们都必须运用我们的智慧，不要做广告的奴隶! 5.We still must be aware of the skilful methods.

6.There are laws to protect people from advertisements that cheat people. 7. We must not fall for this kind of trick! 三、Homework 1.Recite the text and remember the main points in the text. 2. Review word power and grammar