Reading(1)：Advertisements教学设计

牛津高中英语教学设计

李玉萍

教

材：牛津高中英语(模块四)高一下学期

文档内容：教学设计—教案

单

元：Unit 1 Advertising

板

块：Reading 1 Teaching aims:

1. To get a general idea of the whole text.

2. To learn the main point of each paragraph of the text. 3. To master the reading strategy for expository writing. Teaching important and difficult points:

1. To be familiar with the detailed information about the text. 2. To learn about advertisements and how to treat advertisements in daily life.

Teaching procedures:

Step 1

Lead-in Play a word-guessing competition to arouse Ss’ interest in this class.. 1. I thought that it could make the cough go away.

I thought it could c_______ the cough. 2. It

kept advising me to buy the medicine.

It tried to p__________ me to buy the medicine. 3. My friend said: “You should express your opinion on this bad product as a warning to others.”

My friend said that I should make c__________ on the fake medicine. 4. After all，the medicine company wasn’t guilty,

since it didn’t said it could cure cough.

The medicine company was i__________.

5. I don’t think bad advertisements can do good to us in any way.

I don’t think bad advertisements can b________us in any way.

6. I know that companies need to make people know and buy their products , but I can’t forgive their cheating.

Companies need to p______________ their products, but…

Step 2 Brainstorming The students are encouraged to have a brainstorming about advertisements in order to review what they have learned before the class and get more knowledge related to advertisements. Advertisements: What? Where? Why? How? Functions? Attitudes? Advantages? Disadvantages? ....... Step 3

Fast-reading Listen to the recording of the reading text and skim the text to get the general idea, then finish part A. 1.What do advertisements encourage people to do? 2. What does PSAs stand for? 3. What are PSAs meant to do? Step 4

Detailed-reading 1. Read the text carefully and work out the main idea of each paragraph, then divide the text

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into three parts. Part1 (Para.1)

Brief introduction of ads Part2 (Paras.2-3-4)

Commercial advertisements and PSAs Part3 (Para.5)

The auther’s advice on ads 2. Decide whether the following sentences are true or false. If there are any false information, correct it. ①. Most people are not aware of how many ads are around them. ②. Advertisements are always meant to promote a product or service. ③. PSAs are only found in newspapers and on TV. ④. PSAs and commercial ads use some of the same methods. ⑤. Commercial ads can give us valuable information about how to live our lives. ⑥. An ad warning people against smoking is an example of a PSA. 3. Read the text carefully again to answer the following questions. ①. Where are advertisements usually found? ②. What is the major distinction between commercial advertisements and PSAs? ③. Why are some of the advertisements clever according to the article? ④. When did China begin a nationwide public service advertising campaign? ⑤.Why should we follow the advice in PSAs? 4. Words-matching

Finish part D on page 4 All the exercises above are designed to make students better understand the whole text . Step 4

Post-reading (Consolidation Activity One )

With the question “What’s the similarities and differences between commercial advertisements and public service advertisements?”, students are expected to tell the differences and similarities between the types of advertisements. Similarities

Places found Means used Commercial ads

PSAs billboards, newspapers, magazines, the Internet, radio, television use attractive and original images and creative language

Commercial ads

PSAs

Differences

purpose expense believable examples to promote a product or to educate people service

charged no ①②

free of charge yes ①②③④

Step 7

Post-reading (Consolidation Activity Two )

Ask students to retell the whole text with the help of the key words on the ppt.

Step 8

About the reading strategy

Draw the students’ attention to the reading strategy about expository writing. Step 9

Homework

Ask students to finish reading the article on Page 95, to list the difficult language points on their

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notebooks, and retell the reading text.

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