Reading(1)：Advertisements教案设计（一等奖）

M4Unit1 Advertising –Reading (1) Teaching objective: Learn two types of advertisement. Master the similarities and differences between Commercial ads and PSAs. Learn how to read and have a debate. Have a better understanding of cooperation. Teaching procedure: Step 1: Lead in A guessing game: Look at the picture and guess what are the ads advertising for Step 2: Prediction: What is the genre of this passage? Argumentation

Exposition

Narration

Step 3: Reading Strategy of Expository writing Introduction

the first paragraph

What is an ad? supporting details

Does an ad tell people the complete truth？

Public service ads Conclusion

the last paragraph Step 4

Reading for answers What is an advertisement? How many kinds of it?

What are they? What are the differences between them? Step 5: Read the following sentences and decide whether they are true (T) or false (F). ①

There are laws to protect people from ads that cheat people. ②

We needn’t be aware of the skillful methods used in ads to try and sell us things. ③

That an ad does not lie means it is altogether innocent. ④

‘

Bright-Teeth fights bad breath!’ says that the toothpaste cures bad breath. Step 6: Listening for answers 1.

Do PSAs play tricks on us? 2.

What do PSAs aim to do? 3. When did China begin a nationwide public service advertising campaign? 4. What do PSAs usually do with? Step 7. Post-reading Find out the Differences and Similarities between the two Types of Advertisements. Step8. Conclusion When it comes to ads, we must be ________ and not be a ______ to them. Step 9: Discussion Group A: Advertisements have positive effects on our lives. Group B: Advertisements have negative effects on our lives. Step10. Homework

Write an article about ads based on what we have discussed. Read the passage again and again and underline the phrases you think important.