Reading(1)：Advertisements多媒体教学设计及其点评

M4 Unit 1 Advertising Reading 1 Teaching aims:

1. To get a general idea of the whole text.

2. To train gist-reading skill and learn the main point of each paragraph of the text. 3. To be familiar with the detailed information about the text. 4. To master the reading strategy for expository writing.

Teaching procedures:

Step 1

Lead-in The students are encouraged to have a brainstorming about advertisements in order to review what they have learned before the class and get more knowledge related to advertisements.

Step 2

Before-reading

The words-matching exercise can help the students to review the new words and pave the way

for the coming reading comprehension.

Step 3

Fast-reading Ask students to listen to the recording of the reading text and skim the text to get the general idea.

Step 4

Detailed-reading Let students read the text carefully and work out the main idea of each paragraph.

Step 5

Further Reading The true or false statements are designed to check students’ further understanding of the whole

text .

Step 6

Post-reading (Consolidation Activity One )

With the question “What’s the similarities and differences between commercial advertisements and public service advertisements?”, students are expected to tell the differences and similarities between the types of advertisements.

Step 7

Post-reading (Consolidation Activity Two )

Ask students to retell the whole text with the help of the key words on the ppt.

Step 8

About the reading strategy

Draw the students’ attention to the reading strategy about expository writing.

Step 9

Homework

Ask students to finish reading the article on Page 95, to list the difficult language points on their notebooks, and retell the reading text.

1 / 1