Reading(1)：Advertisements优秀说课稿

Advance English Module 4 Unit 1 Advertising

Reading(1) Advertisements 一、Teaching aims: 1, Help students to learn more about advertisements. 2, Enable students to learn how to read an expository writing. 3, Make students to improve their reading comprehension skill by

fully participating in all activities. 二、Teaching important and difficult points 1, Improve students’ rerading ability through teaching

activities. 2, Lead students to express their views about both the advantages

and disadvantages of ads and can have a debate with each other. 三、Teaching methods Task-based language teaching: the four language skills(listening,

reading, writing and speaking) are integrated in doing different

tasks. 四、Teaching aids

Multimedia and PPT. 五、Teaching procedures Step 1

Lead-in

(3mins)

Show students a picture of a car and ask them these three questions: 1) What product does the picture advertise? 2) What do you want to do after watching it? 3)What kind of advertisement is it? Show students a picture of a car accident and ask them

these two questions: 1)

What does the advertisement teach us? 2)

What kind of advertisement is it?

Show them another two pictures and ask them to identify

what kind of advertisement they are.

Step 2

Skimming

(5mins)

Have students listen to the tape and answer the following

questions. 1)What do advertisements encourage people to do? 2)

What does PSAs stand for? 3)

What are PSAs meant to do?

Step 3

Scanning

(12mins)

A.Have students read the passage carefully and answer the

following questions. 1 ) Where are the advertisements most commonly found? 2 )What is the difference between CAs and PSAs?

3) Why are some of the ads clever according to the article? 4) When did China begin a nationwide public service

advertising campaign? 5)

Why should we follow the advice in PSAs?

B.Decide whether they are true or false according to the

passage. 1) Advertisements are found in many places. 2) PSAs are only found in newspapers. 3) All advertisements tell the complete truth. 4) PSAs and commercial ads use some of the same methods. 5) Commercial ads can give us valuable information about how

to live our lives. 6)

An ad warning people against smoking is an example of a

PSA.

Step 4 Reading strategy:expository writing (10mins)

Group work: Divide students into groups of four and discuss

the structure of the passage and fill in the following blanks.

Introduction of the subject(para.1) Advertisements

Examples and facts that develop or support the

idea(para.2-4)

Commercial ads use skilful methods to sell things. PSAs aim to serve the public.

Conclusion(para.5) When it comes to ads,we must use our intelligence.

Step 5 Debate

(15mins)

Divide the whole class into two groups with one group supporting

the idea that ads bring advantages to people while the other supporting the idea that ads bring disadvantages to people.

Advantages

____________________

VS ____________________

____________________

____________________

Step 6 Homework

Write down a composition about the advantages and disadvantages of

ads.

Disadvantages _________________________________________________________________________________________