Project(1): Developing an ad campaign名师教学视频（文字实录）

M4 Unit 1 Worksheet Task 1

Review the first passage and fill in the following form with one word.

Title Starting How do you build an ad campaign? Have a clear (1)_______ and an audience in mind; figure out exactly what you want to tell them and what you are trying to (2) _______ them do.

Who

What How

Determine your target (3) ________ by researching and(4) _________ in advance.

Decide what you want the audience to know or think about. Decide your approach to (5)_________ your messages across. Task 2

Read the second passage Anti-smoking ad campaign . Target audience: _______________________________________________________ Aim:_________________________________________________________________ Content:______________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ Approaches:___________________________________________________________ _____________________________________________________________________ The indication of the logo:_______________________________________________ Slogan: ______________________________________________________________

Task 3 : Build your own ad campaign( Group work)

The topic of our ad campaign is__________________________________________ Our group choose this topic because_______________________________________ Our target audience is___________________________________________________ Our aim is____________________________________________________________

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We will educate them about ______________________________________________ The forms of media we use are ___________________________________________ This is our logo which indicates___________________________________________

Slogan: ______________________________________________________________

Word bank for reference: Target audience:

children under.../junior school teenagers/high- school teenagers/young adults/people of all ages our main aim is to /... aims to /aim at doing/be aimed at doing/be aimed to do

Mobile phone dependence: be addicted to /can't live without .../damage one's health/neglect/ give no attention to

control /it is time for...

Healthy access to the Internet: playing games /unhealthy information/be addicted to / be lost in /damage your eyes/disadvantages

No plastic bags: housewives/kitchen/cause damage to /poisonous chemical/do harm to /environmentally friendly usable bags

Noise pollution: public places/be civilized citizens/hearing loss/be surrounded by/loud planes/trucks and electric /tools/prevent/set a limit to /decibel分贝

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Blood donation: be infected with other disease/store/blood bank /in case of emergency/relieve /prevent

Cherish time: Time flies/value of time/ make the best use of / precious/laziness/thief of time/keep organized/ plan ahead Task 4 Write your ad campaign ___________________________ _______________________________________________________________________________________________________________________________________________________________________________________________________________ ____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ _______________________________________________________________________________________________________________________________________________________________________________________________________________ __________________________________________________________________________________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________

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