Reading(1)：Advertisements第二课时 公开课

Module 4 unit 1 Advertisements

ReadingⅠ

Learning objectives: 1.To know something about advertisements, especially the similarities and differences between commercial and public service advertisements. 2. To have right attitudes towards advertisements.

Learning difficult points: 1. To have a good understanding of the characteristics of good advertisements. 2. To express opinions properly in oral English.

Learning procedures: Step I Lead in

Task 1 Question: Why do you prefer to choose those products?

_____________________________________________________________________ Task 2 Thinking: How do you know the leaflet? _____________________________________________________________________

Step II Careful checking 1. What is an advertisement? _____________________________________________________________________ 2. Where can we find advertisements? _____________________________________________________________________ 3. How many types of advertisements are there? What are they? _____________________________________________________________________

Step III Comparative reading Task

Try to find the similarities and differences between commercial advertisements and public service advertisements.

Similarities: Places found ________________________________________________

________________________________________________

Methods used _______________________________________________

________________________________________________

Differences:

Aim/Purpose CAs To __________ a __________ or service. Reliance Expense

PSAs To ___________ people about

_______, safety or any other

____________ which affects

________________________. They do not tell you the They are __________ and we _________ truth. can ________ a lot by _________________. Charged

_________________ Step IV Further reading Task 1 Question: Why do you think such a kind of product is more expensive than it should be?

_______________________________________________________________________________________________________________________________________________________________________________________________________________ Task 2 CAs

Discussion:

1.

What consequences will false advertising lead to? _______________________________________________________________________________________________________________________________________________________________________________________________________________ 2.

What measures should be taken to false advertising?

_______________________________________________________________________________________________________________________________________________________________________________________________________________ Task 3 PSAs Creative thinking: Many students don’t think English is important to them. Can you produce a PSA to persuade them?

___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________

Step V Critical thinking

Does advertising play a positive or negative role in our daily life? ____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________ _____________________________________________________________________

Step VI Summary 1. Accept advertisements as a part of our life.

2. Be smart and rational to them. 3. Collect wonderful ideas from ads. 4. D___________________________.

Homework: Polish up what you have written in class.