Reading(1)：Advertisements优秀教案设计

Module4 Unit1

Reaing:

Advertisements 导

学

案

---By SongXia，Zhilan

Learning Goals: 1.

To master the definition , types, purposes, features of ads 2.

To write a duty report about ads 3.

To write a slogan

Step 1 Lead-in

What's your favourite advertisement?

Can you speak it out?

Words related to advertisements

Step 2 Reading Fast reading

Reading strategy:

1.Introduction of the subject Format

2.Examples and facts that develop or support the idea

3.Conclusion

The structure of the text:

Parts:

Part 1

Part 2

Part 3

Paras:

Para （s）

__________

Para （s）

__________

Para （s）

__________

Careful reading

Main ideas ________________ to advertisements __________and

_____of types of ads

Conclusion：The author's _______________ Task 1：Read quickly and answer the question. What is an advertisement? ________________________________________________________________________ ________________________________________________________________________

Task 2：Types of advertisements: 1.

__________________________

advertisements

2.

__________________________

advertisements

Task 3：The differences and similarities between CAs and PSAs Different purposes : 1.Commercial advertisements(商业广告）

To _______ people to buy a product or service. 2.PSAs（公益广告）

To _________people about health, safety or any other problem that affects public welfare. The same methods : Both of these two types of advertisements use _________pictures and

___________language.

Task4：Does an ad tell people the complete truth?

The topic sentence: Even if an ad does not _______, it does not mean it is altogether __________________.

1

Supporting examples: One __________ ad

Bright-teeth_______ bad Breath. One __________ ad

You are proud of your cooking, so shouldn’t you ________ the very freshest food? Conclusion:

We must not ___________ this kind of trick.

Task5：What's the author's suggestion when it comes to advertisements?

We must all use our ______________ and not be a ________ to them.

Step 3 Writing Write a duty report about advertisements using what we have learned today.（around 100 words）

Hello,everyone!Today I ’d like to say something about advertisenmenets._____________________ ________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

That’s all！Thank

you！

Step 4 Discussion: 1.What should a slogan be? ( adjectives.) ___________________________________________________________________________________________________________________________________________________________________________

2.Design

an

English

slogan

for

our

Class

Uniform

.

2

Hello,everyone !Today I ’d like to say something advertisenmenets. Advertisements, which often use persuasive language and exciting images, play an important part in our lives. There are two main types of advertisements.One is called commercial advertisements, which are meant

to promote a product or service .But they don’t tell customers the complete truth. The other is called PSAs, which use attractive and original images and creative language,are often placed for free.They deal with many social issues, which often affect public welfare.

That’s all！Thank

you！

3