Reading(1)：Advertisements名师教学视频（文字实录）

Unit 1

Advertising §Reading§

-----Advertisements

Shexian No. 2 Middle School Li Chunlan Teaching Aims:



To learn more about advertisements 

To learn how to read a expository writing



To read the passage Advertisements and complete related answers 

To improve their reading comprehension skill by fully participating in all activities Teaching Key Points & Teaching Difficulties: 

How to improve their reading ability through teaching activities 

How to let them gain some insight into advertisements and help them deal with advertisements in their daily life 

The usages of some key words Fellings and Value

Understanding the meaning of PSAs Teaching Methods



Fast-reading to get a general idea of the passage 

Careful reading to understand the passage better



Discussion to help the students understand what they hav e learned

Teaching Aids

A tape recorder and a multimedia Teaching Procedures: Step One: Leading-in

Let students share some advertisements to arouse their interest in learning about ads

1.

The taste is great . 2.

No business too small, no problem too big .

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3.

Obey your thirst . 4.

按捺不住就快滚。

5.

不要让我无故流泪。

6.

56个民族56朵花，56种语言汇成一句话：------ 7.

知道我在等你吗？

Step Two: Fast reading

Go through the passage quickly to find the answers to the three questions . 1)

What do advertisements encourage people to do?

2)

What does PSAs stand for? 3)

What are PSAs meant to do?

Step Three:Careful reading

1.Read the text more carefully and answer some detailed questions . 1)

Where are advertisements most commonly found? 2)

Why are some of the advertisements clever according to the article? 3)

When did China begin a nationwide public service advertising campaign? 4)

Why should we follow the advice in PSAs? 2..Listen to the tape and do the True or False exercise. 1)

Advertisements are found in many places. 2)

PSAs are only found in newspapers. 3)

All the advertisements tell the complete truth. 4)

PSAs and commercial ads use some of the same methods. 5)

Commercial ads can often give us valuable information about how to live our lives. 6)

An ad warning people against smoking is an example of PSA.

3.Compare Commercial Ads with PSAs.

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Definition

Commercial Ads

A commercial ad is one which someone has paid for to _______ a product or service.

PSAs PSAs are often placed for free,and are _______to educat people about health,______or any other issu which affects public______.

1.Yes to life,no to drugs. 2.Knowledge changes life. 3.Project Hope—schooling every child. 4.Smoking is _________ suicide slowly.

Examples

1.Bright-Teeth fights bad breath! 2.You are ______of your cooking, so shouldn’t you buy the very freshest food?

Methods ______of these two types of advertisements use_____language and _______images. Commercial ads try to sell products or _______.So we should be ______of the fact that commercials aren’t telling the ________truth.

PSAs are meant to _____the

public.

They can educate us and help us ______better lives. So we can often learn a lot by __________the advice they give.

Purpose

Step Four : Reading Strategy Read the reading strategy on page 3 and try to answer the two questions: 1) What is expository writing meant to do?

2) What is its basic format?

Step Five: Post-reading Discussion

Work in pairs and discuss these questions

1)

What is the most impressive PSA you have ever seen? Why do you think so? 2)

Do you think young people are easily persuaded into buying new products?What attitude should we have towards commercial ads? Step Six:Summary and Homework 1. Read the passage again and tick out the important and useful phrases and sentence structures . 2.Complete the remaining exercises of reading part .

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