Reading(1)：Advertisements课件配套优秀公开课教案设计

M4U1

Reading :Advertisements 教学设计

The analysis of this Unit: This unit introduces and develops the theme of advertising. Teaching aims:

1. To learn about topics related to advertising.

2. To gain knowledge about the ads, the social effects of advertisements and how to write an advertisements.

3. To learn how to read expository writing.

4. To practice and reinforce integrated skills of listening, speaking, reading and writing. Difficult and important points Make a mental connection between the reading strategies of expository writing and the content of the passage. Enable the students to put what they learned about expository writing into practice. Analyze the basic ways of developing an argument. Teaching procedures: Step one: Lead-in

1. Ask Ss to present some ads to the class.

2. Discuss those ads

3. Free talks a) Where do you find these ads? b) What are ads used for? Step two: Structure overlook Part1: para1: Purpose of writing Part 2: What is an advertisement? Part3: Does an advertisement tell people the complete truth? Part 4: Public service advertisements.

In this part, students should be led to make full use of the subtitles. Step three: Detailed reading 1. part2:

Q1: what is an advertisement?

Q2: What are the two features of the 2 types of advertisements?

2. part3:

Does an advertisement tell people the complete truth? (use examples to prove it) There are laws to protect... from... However, ...be aware of.... Even if... not mean ...altogether innocent.

3. part4:

what is the PSAs?

Step four : Comparison In this part, students are required and led to make full use of the information and organize it in an ordered way.

Step five :Writing skills In this part, students are led to understand the writing skills in this passage and thus know the common skills in the expository writing.

Step six: Language focus and phrases

Step seven: Homework

writing

Write a short passage about Advertisements, and you are supposed to cover the following points:

1) the definition (定义) of an advertisement and brief introduction to the two main types of the advertisments.

2) the advantages and disadvantages of ads

3) suggestions about ads Number: about 150