Reading(1)：Advertisements教学内容概述

M4U1 Reading 1

Advertisements 铜陵市枞阳县白云中学

丁国胜

Learning goals: By the end of the class, students are expected to: 1. have a good understanding of advertisements;

2. learn how to read expository writing; 3. hold a rational attitude towards advertisements.

Before Class

Read the passage and complete the following task:List all the examples of advertisement in the passage and divide them into 2 parts.

Eg. Eg.

During Class Step 1.Lead In Task 1 : A Slogan Guessing Game Task 2 : Pair Discussion

Step 2.

Careful Checking

Step 3.

Comparative Reading Task: try to find the similarities and differences between commercial advertisements and public service advertisements.

Similarities Commercial ads ＆

PSAs Places found Means used

Differences

Commercial ads PSAs Aim/Purpose To ______ a ______ or To ______ people about ______, safety service of any other ______ which affects ______ ______. Reliance They don’t tell you the They are ______ and we can ______ a lot ______ truth. by __________________ Expense

Step 4.

Further Reading Task 1: Fill in the blanks

Ads are an 1._________ part of our lives.

What is an ad? ·Include 2. ____________ads and PSAs.

·Use 3.__________ pictures and clever language.

·Encourage us to buy a product or service or believe in an idea. Does an ad tell people the complete truth?

What is a PSA? ·Be aware of the skilful methods. ·Try not to 4. _____ for the trick.

·Mean to teach us. ·Help us 5.______ better lives. We must use our 6.__________ and not be a slave to ads.

Task 2: Analyze the structure of the passage according to the above table.

Step 5.

Creative Thinking Choose one of your items and create an English advertisement for it.

Step 6.

Critical Thinking

Task: Group Discussion Does advertising play a positive or negative role in our daily life? Why?

After Class Homework: Appreciate a video of an advertisement; write down your personal feeling about its strengths and weaknesses.