Welcome to the unit教学设计一等奖

Unit 1

Advertising 教学设计

Reading 1 Analysis of the teaching material: This is the 2nd period of Unit One. The main purpose of this lesson is to make Ss fully understand the text and master the Reading Strategy. Objectives: 1.To help Ss get a general idea about the text. 2. To make Ss become familiar with the detailed information about the text. 3. To help Ss master Reading Strategy. Teaching important point: 1.How to make the students understand the passage better. 2.How to help the students finish all the exercises. 3.How to help the students develop their creative, comprehensive and consolidating abilities. Teaching approaches: Teaching approaches is the key step for class teaching. Visual-scene teaching method, tasked-based method as well as the approaches of discussion and so on will be adopted in the teaching process of this lesson. Emphasis will be put on Ss’ ability of speaking, expressing and brainstorming. Language is best learned through activities. I’ll introduce a rich variety of activities and approaches to meet different needs of the Ss and make full use of the advantages of multimedia which is visual, operable to make my lesson vivid, interesting and effective. Interaction Patterns: Teachers -class, individuals, pairs Ss’ ability to work both independently and together is very important to their success in the future. It is therefore important for Ss to have opportunities to develop their English skills and knowledge independently, in pairs, in groups and as a class.

Teaching Aids: multimedia and a blackboard

Procedures for teaching: Step 1 Revision and lead-in 1.

Review about different ads. 2.

talk about more ads. 3.

Let's see some advertisements 4.

Task 1 Discuss and speak: The pictures in welcome. Task 2 Try to divide them into two parts. Step 2 Comprehension of the text Task 1 Reading strategy How to read the expository writing: Task 2 Practice of reading strategy Para 4

PSAs Task 3 Fast-reading 1.

Ask Ss to skim the article and answer the questions on Page 2 2.

Ask Ss to reread the passage and do C1 on P4 individually. 3.

Help Ss to get the idea of the reading strategies. 4.

Get Ss to scan the article again and do C2. Task 4 Careful Reading A.

Fill in the blanks according to the text B.

Expository writing （说明文）

C.

Group work D.

Similarities E.

discussion Do you like watching ads? Why or why not? F.

Writing 当今广告无处不在，人们对此褒贬不一。请你用英语简单描述下表中的两种观点，并谈谈你自己的看法。可适当增加细节，使行文连贯。

Group A: Advertising has a positive effect on our lives.

Group B: Advertising has a negative effect on our lives. Step 3

Suggestion: Whether we like it or not, advertisements have become a part of our life. What we can do is to be smart about them . Step 4 Debate Hold debate in class. Group A: Advertising has a positive effect on our lives. Group B: Advertising has a negative effect on our lives. Step 5 Homework. P4 C2 & D