Reading(1)：Advertisements第一课时教学设计

牛津英语模块4 Unit One Reading (First Period) 教学设计

Step 1. Lead-in Have the students talk about the advertisements they are familiar with, encourage them to express their ideas freely. Then ask them questions: Do you like advertisements? Do you think there are too many of them and that they are everywhere? Do you think advertisements play an important part in our lives? Why or why not? Why do companies and organizations advertise? What kind of things can be advertised? Step 2. Fast-reading (3 questions) What do ads try to persuade people to do? What does PSA stand for? What do PSA aim to do? Step 3. Detailed-reading (5 questions) Where are the advertisements most commonly found? What is the difference between commercial advertisements and PSAs? Why are some of the ads clever according to the article? When did China begin a nationwide public service advertising campaign? Why should we follow the advice in PSAs? Step 4. T or F questions Advertisements are found in many places. PSAs are only found in newspapers. All advertisements tell the complete truth. PSAs and commercial ads use some of the same methods. Commercial ads can give us valuable information about how to live our lives. An ad warning people against smoking is an example of a PSA. Step 5. Discuss the structure of the text(how to read expository writing –

Reading strategy) analyze PSAs and commercial ads. Step 5. Debate Group A:

Advertising has a positive effect on

our lives. Group B:

Advertising has a negative effect on our lives. Step 6. Consolidation Step 7. Homework