Reading(1)：Advertisements优秀教学设计说课稿

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Unit 1

Advertising

Reading⑴(教案）

新化县第一中学

袁素梅

Teaching Objectives:

Students will be able to

1. grasp the meaning and usage of some words and expressions, such as persuade, educate, be meant to, aim, declare, fall for, trick, encourage, benefit . 2. be more skillful in reading the expository writing.

3. write a short passage to express opinions and give reasons. 4. think of advertisements rationally and read critically. Procedures: Before reading Step I

Lead-in and Brainstorm Teacher: Watch two video clips and get what they are trying to express. It persuades us to save water.

It tells us about ICBC ( Industrial and commercial Bank of China)

(通过两个广告视频引入话题---advertisements）

While reading Step II

Detailed reading and structure analyzing 把课文第一段作为导入主题的材料，提出几个关于广告的问题以勾起学生的阅读兴趣（问题见课件）

1)

Read the second paragraph and find out the answers: 1.What is an advertisement? An advertisement uses _______ and ________ to _________ people to buy a ______________, or to believe in_______

2.How many types of advertisements are there? And what are they?

commercial advertisements(CAs) ))

public service advertisements(PSAs)

3.What is the aim of an advertisement?

A commercial advetisement(CA) is one which someone has _________to _________ a product or service. A public service advertisement(PSA) is often run ________and are meant to _________people about health ,________ or any other problem that affects ___________. (show them some examples of commercial ads and public service ads to consolidate the words and distinguish these two main types of ads)

T：教师提出问题引导学生阅读第三段文章）

Read the third paragraph and find the answer to this question: 1.

Does an advertisement tell people the complete truth ?

2.How does the writer support his idea？

A. Giving examples

B. Making a comparison(做比较）

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C. Giving figures and numbers

3.What kind of attitude does the writer think we should have to this kind of ads?

Summarize the structure of the paragraph（通过上面的问题再引导让学生概括本段文章的结构）

The writer’s idea in this is that even if it doesn't lie

_____________________-----the subject

Then, it uses ___________ to support his idea.

2 examples:

toothpaste; grocery-----supporting facts

In the end, he conclude that __________________________________________

----conclusion

Step III

Reading strategy:

reading expository writing

Step IV

Analyse the structure of paragraph 4 --Public service advertisement

The subject:PSAs are made to serve the public and aim to teach us and help us lead better lives.

Supporting facts:Our government use PSAs to educate people for many years China began a nationwide public campaign Some examples: …deal with widespread social concerns also…encourage…; even…teach…

Conclusion: All of these ads are meant to benefit the public, and you can often learn a lot by following the advice they give.（阅读技能应用，学会把握文章的结构及主旨）

2)

The last paragraph

What attitude does the author advise us to have towards advertisements?

We must all use our intelligence and not be a slave to them! （在此进行情感教育，以正确的态度面对广告）

Step V Choose the correct structure of the whole passage and conclude the format of the whole passage

***The format of expository writing

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subject:

____________________________________________________________ Introduction of the subject :PSAs and CAs

Bright-Teeth

fights

bad breath!

You are proud of your cooking, so shouldn’t you buy the very freshest food ? Examples

Yes to life ,no to drugs . Knowledge changes life. Project Hope--educating every child. When you

smoke cigarettes, you are slowly killing yourself.

Conclusion:

___________________________________________________________

After reading

Activity and writing 1.Draw a mind-map to conclude the main points of the passage

2.

Show some different kinds of advertisements, students need to :

Follow the structure of expository writing and write a expository composition on the topic“

which one is his/her favorite advertisement and why.”

1.

talk about their favorite advertisements and write them down.

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My favorite advertisement

My favorite advertisement is….

In this advertisement, it says …. The reasons

are as follows: firstly…; secondly…; besides…; ….

In conclusion/Finally, ….

Let students think of advertisements rationally and train their ability of writing, which can

develop students’ thinking quality as well.

Assignments Polish the writing and read the passage to find out your difficulties.

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