Reading(1)：Advertisements第一课时评课稿

2018-2019高一英语教学案

备课时间：

上课时间：

M4U1 Reading

Advertisements * 教师寄语：Reading makes a full man. 读书使人充实。

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课时重点：通过本节阅读课，了解广告及两种广告类型，并掌握阅读技巧。

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Self Study (自主学习重点单词和短语) 重点单词

1. 广告（ad）n. _____________ 2.做广告vt. _________________ 3.说服_________________(line6) 4.有技巧的_______________(line15) 5.清白的_________(line16) 6.欺骗______________(line17) 7.评论___________(line23) 8.以…为目标_________(line29) 9.使受益____________(line38) 10.推广_______________(line41) 11.智力_____________(line42) 12.完全受…控制的人______(line42) 重点短语

1.旨在__________ (line11) 2.说实话_______________(line13)

3.虽然_____________(line15) 4.上…的当______________(line24) 5.欺骗；捉弄_____________(line27) 6.涉及：处理___________(line34) 

教学步骤：

Step 1 Lead-in (pictures) Step 2 Fast Reading Read the article quickly and answer the questions. 1. What do ads try to persuade(说服) people to do?

__________________________________________________________________ 2. What do PSAs aim(目的) to do?

__________________________________________________________________ Step 3 Reading Strategy:

reading expository writing （说明文）

Expository writing is meant to introduce you to basic information on a topic. It usually follows the same format(格式)：_________ , ___________, ______________

Expository writing （说明文）

Read the article again and fill in the blanks of the chart.

Ads are an 1.___________ part of our lives.

What is an ad?

•

Include 2. ___________ads and PSAs. •

Use 3.__________ pictures and clever

language. •

Encourage us to buy a product or service or believe in an idea. Does an ad tell people

•

Be aware of the skilful methods. the complete truth? •

Try not to 4. _____ for the trick.

2018-2019高一英语教学案

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What is a PSA? •

Mean to teach us. •

Help us 5._____ better lives.

We must use our 6.__________ and not be a slave to ads. Step 4 Detailed Reading

True (T) or False (F). Circle your answers. 1. Advertisements are found in many places.

T / F

2. All advertisements tell the complete truth.

T / F

3. PSAs and commercial ads use some of the same methods.

T / F

4. Commercial ads can give us valuable information about how to live our lives. T / F

5. An ad warning people against smoking is an example of a PSA.

T / F Step5 Consolidation

Find out the similarities and the differences between commercial ads and PSAs. Similarities:

Differences:

CAs: Purpose: __________;

Cost: not free;

PSAs:Purpose: to teach;

Cost: ____________ Reliance(可靠性）：believable

Reliance(可靠性)：tricks Places: Newspapers, ______________

(相同性）

Methods: use attractive pictures and_________________

Step 6 Discussion Please write more slogans on the paper after group discussion.

分小组讨论，为保护环境这一主题设计至少一句广告词，倡导大家爱护环境。讨论完后，每组派一个代表上来展示。（注：广告语宜言简意赅，朗朗上口，不用太讲究语法规则。）

e.g. Water – the source of human life.

水是生命之源！

Step 7 Summary and Homework

1. Read the passage as much as possible.

2. List the difficult language points on your notebook.