Reading(1)：Advertisementsppt专用说课稿内容

Module 4 Unit 1 Reading: Advertisements

教学设计

泾县中学

张娜娜

一、教学设计思路

（一）指导思想与理论依据

以英语新课程标准作为指导思想和理论依据，针对高中英语新教材难度大、份量重的特点，坚持从学情出发，进行‘教材分析’和‘教材重组’。充分利用多媒体教学资源，深挖课文内容和结构，充分发挥学生的创造性与积极性。本堂课侧重提高学生的高级阅读技能——比较异同点以及培养学生的创造性思维和批判性思维。

（二）教学背景分析

1、学情分析：

我校招收的是中等水平的初中生，他们经过初中三年的学习，掌握了一定的语言知识，获得了一定的学习能力，但学生的学习能力的差异较大，普遍存在着不良的学习习惯、较差的阅读能力并缺乏独立思考能力。

2、教材分析：

本单元以Advertising为话题，使学生了解何为广告、广告的基本类型及区别、广告对社会、对人民生活的影响等。本课时是本单元的第二课时，安排了一堂阅读课。在第一课时Welcome to the unit中已经通过多媒体向学生展示了各种各样的商业广告和公益广告，并且讨论了好广告的标准大致上什么。因而本阅读课在上一课时激发讨论的基础上可说是水到渠成，不需在导入部分赘述。阅读内容是一篇叙述性的说明文，介绍了什么是广告、广告内容的真实性以及公益广告的意义。通过这一部分的学习，可以使学生更加全面、更加深刻地理解广告对社会、对人民生活的影响。

二、教案

授课人

课题

三

张娜娜

学科

英语

学校

泾县中学

Module 4 Unit 1 Advertising

Reading: Advertisements

(牛津高中英语) Knowledge and skills 1.

Have the Ss talk about advertisements

2.

Have them read an expository writing 1

维

目

标

Process and methods

Emotion and values 3.

Have them learn the characters of commercial ads and PSAs through reading 1.

Individual, pair & group work 2.

Discussion 3.

A debate 1.

Make the Ss understand the role of ads. 2.

Let them gain some insights into advertisements and help them deal with ads in their daily life. 教学重难

Learn the structure of an expository writing and how to read such articles 点

教具

through several activities. 录音机；多媒体辅助

教学流程示意

lead in

careful reading

comparative reading

further reading

creative thinking

critical thinking

summary 教师活动

学生活动

设计意图

Step 1 Leading in Recall what features 在Welcome to the unit

Show students some features good advertisements 的基础上进一步让学生

of good advertisements have. 认识到优秀广告的标准，

Step 2 Careful reading

Play the tape and ask the Ss

to fill in the table

为学生在最后的输出环

节打下基础。

List all the examples of 培养学生快速获取信息的

advertisements in the 能力和分类信息能力。

passage and divide

them into two types. Step 3 Comparative reading Try to find the

Let the Ss compare the two types similarities and

of advertisements. differences between 培养学生对比异同的高级

commercial 阅读能力

advertisemts and public

service advertisements.

Step4 Further reading

Ask the Ss to fill in a table and Fill in a table related to 培养学生对文章结构的把握

analyze the structure of the text the structure of this txt. 能力并教授说明文文体的结

2

to teach the features of Choose one of their items and create an English advertisement for it.

Have a debate about whether advertising plays a positive or negative role in our daily life. 构特点。

让学生利用导入环节讨论的

好广告的标准来自己创造一

句英语广告词宣传自己的一

样东西。锻炼学生的创造力。

让学生通过对本节课内容的

学习能够辩证的去看待广告

在社会上所起的作用。学习

批判性思维，对广告有更深

层次的认识。

教育学生对广告形成正确的

态度，理智看待广告业。

巩固课文阅读，为下一环节

的知识点讲解做好准备。

expository writing. Step 5 Creative thinking Explain the rules of the game and

guess what the item is with the

other students. Step 6 Critical thinking Introduce the rules of the debate, write down key words when the

Ss show their reasons and

examples. Step 7 Summary

Teach the students the correct attitude towards advertising. Step 8 Homework

1.

Read the text again and again until you can read it very fluently. Underline all phrases and

expressions you can recognize. 2.

Guess the meanings of the new words ——

welfare, trick, motto and intelligence in Part D on P4. 板书设计

Unit 1

Reading:

Advertisements Debate Ads: positive or negative For

Against reasons:

reasons: examples:

examples:

3

三、点评

The Ss have shown great interests in advertising and advertisements. Thus they finished all reading tasks very well including understanding the format of expository writing. Besides, they can be very creative when advertise their items. At last, they could find out quite a few reasons to explain the positive and negative roles of advertisements. Through this class, they’ve learnt a correct attitude toward ads.

4