Reading(2)：Advertisements多媒体教学设计及其点评

Module 4 Unit 1

Language Points in Reading I. Revision:

Read and enjoy the following slogans(广告语) and decide which are Public service advertisement

(PSAs公益服务广告)

and which are commercial

advertisement (CAs商业广告). 1)

Make it possible with Canon. 2)

The daily modern

日产（尼桑）汽车

3)

Children by choice, Not by chance.孩子应选择而来，不能是偶然产生的。

----Planned Parenthood

4)

There’s no better way to fly.

德国汉莎航空 5)

The power of dreams

----本田汽车

6)

Make Poverty History

7)

Like no other ----Sony 8)

Take TOSHIBA, take the world.

----Toshiba 9)

We can beat extreme poverty, starvation, AIDS. But we need your help. 10)

The choice of a new generation. 新一代的选择。——百事可乐

11)

Ask for more 渴望无限——百事流行鞋

12)

To be No. 1. 13)

We're not asking for your money; we're asking for your voice.

--–The Hunger Site

II. Presentation 1. We are so used to them that we often do not even realize how many we see and hear…(line 1)

be used to (doing) sth

________________

区分:

be used to do _______________

e.g.

A computer can be used to do all your things.

used to do _________________ e.g.

I used to live in Nanjing, but now I live in Hunan. Ex. 1

I’m not used to _______________( get ) up so early.

Ex. 2

I don’t play tennis much these days, but I ______________.(可是过去常打。)

Ex. 3

我习惯于住校。

__________________________________________________________ 2.

I did some research on ads, and have some …information to share with you. (line 3) research

V.& N.

do/conduct research on…

_______________ Ex. 4

我正在做关于广告的研究。

________________________________________________ share

A

with

B

________________________

Ex. 5

我想和你共用这本书。

____________________________________________________ Ex. 6

She _______ my troubles as well as my joys.

A. shares with

B. shares (in) 3. An ad uses …to persuade people to buy…, or to believe in an idea. (line 6) persuade sb. to do / into doing

Ex. 7

我说服了她今天下午和我打篮球。____________________________________________

Ex. 8

He ____ me to do it for him but failed.

A. persuaded

B. tried to persuaded

C. persuades

D. was persuading

believe in:

e.g.

Many people don’t believe in God.

Ex. 9

believe / believe in填空：

I don’t ________ ghosts.

I _______ that stories of ghosts were made up by human beings. 4. PSAs are often run for free, and are meant to educate…(line 11)

for free: =free of charge / without payment Ex. 10 每个孩子都会得到一本免费的书。

____________________________________________ be meant to do: _______________________

=be designed/intended to do Ex.11 我本想做的，但我恐怕忘了。

________________________________________________ Ex. 12 What he said at the meeting ____ make us to support his idea.

A. meant to

B. means to

C. was meant to

D. is intended to

5. There are laws to protect people from…(L 14)

protect…from…

Ex. 13 我们应该保护地球免受污染的伤害。

___________________________________________

More similar phrases:

______________________________________________________________ Ex. 14

People usually wear sunglasses to ______their eyes from being burned by the sunlight. A. protect

B. stop

C. keep

D. prevent 6.

We still must be aware of the skilful methods used in ads to try and sell…(L15)

be aware of:

realizing sth. that exists Ex. 15 你意识到了学习一门外语的重要性吗？

______________________________________________________________________________ be aware that从句

Ex. 16 我很清楚吸烟有害健康。

______________________________________________________________________________ 7.

This statement tries to fool you into assuming that the toothpaste cured…(L17)

fool sb. into doing ________________________ cure

治愈，解决

cure sb of sth.

____________________ e.g. I’m fine now. The doctor cured me of my heavy cold.

8. The grocery just hopes that when you read the ad, you will feel pleased with … , remember… , and make a mental connection with…

(line 22)

feel / be pleased with… ____________________________ make a connection with ___________________________

connect

vt. 联系/ 联接

connect A with B_________________ Ex. 17

I’ll connect you with Mr. Wang immediately.

______________________________________________________________________________ Ex. 18 您拨的电话无法接通。请稍后重拨。（拨dial）

_____________________________________________________________________________ 9. Not all ads play tricks on us…(line 27)

Not all

/

both

/ every / always…

______________________________________________________________________________ Ex. 19 并非所有学生都喜欢踢足球。

______________________________________________________________________________ play tricks on: 捉弄

Ex. 20

The teacher asked us not to play tricks on each other any more. ______________________________________________________________________________ 10. These ads deal with widespread social concerns.…(line 34)

deal with ____________________________________

区分：do with _____________________________________ Ex. 21

我不知道怎样处理这个问题。

11. All of these ads are meant to benefit the public, and you can often learn…(L 38)

benefit

vt、vi & n.

Ex. 22

The book benefits us a lot.

_________________ We benefit a lot from the book._______________

III.

Consolidation: A.

用所给单词或短语的正确形式填空

be used to

do research on

play tricks on

share…with

encourage

believe in

lie

for free

protect… from

intend to

be aware of

connect… with

fall for

1．

You should ___________ your books______________ your desk-mate. 2．

I ________________ getting up early in the morning. 3．

He ________________ finish the project ahead of time, but he failed. 4．

I will never ____________ the words of door-to-door salesman. 5．

I never _________________ God . 6．

She __________________ the danger around her. 7．

You will get a book ___________________. 8．

The teacher asked us to ________________________ environment protection.

9．

The special clothes will ______________ you _________ being attacked by wild animals. 10．

You are actually ___________________ her laziness if you do everything for her. 11．

She __________________ to us about what she did just now. 12．

Don’t ____________________ me! I am angry! 13．

If you _______________ the machine ____________ the electricity, it will work. B. 据文章内容完成句子

1. We ___________________ them that we often do not even realize how frequently we come across ads in a day. 2. After I ___________________ on advertisements, I have some very important information to ___________________ you. 3. CAs uses clever words and attractive picture to _________________ buy a product or service. 4. Commercial ads are charged while PSAs are ___________________. 5. PSAs _____________________ educate people about health, safety, or any otherproblem. 6. However, we must ____________________ the methods used in advertisements to try and sell us things. 7. As you remember the words ‘freshest food’,

you of course ________________________ the food in the grocery. 8. Not all ads _______________________ on us though. 9. Thank you for offering me such useful advice and I_______________________ it. 10. Many advertisers try to ______________________________ buying a product or a service. C. 1. I _________ what he’s said because I __________him.

A. believe; believe B. believe in; believe in C. believe; believe in D. believe in; believe

2. We _________ him to stop surfing the internet, but he wouldn’t.

A. persuaded B. tried to persuade C. suggested D. demanded

3. The visit of the police was _______ the lost child.

A. connected with B. joined with C. connecting with D. joined to IV. Homework: 1. Finish A1 and A2 on Page 90.

2. <考一本>P10-11 选择题

探究活动:

学会利用英特网或工具书收集一些有关英语学习的经验、体会。

故事：刚来美国时，在肿瘤研究所研制一种肿瘤疫苗，已在病人身上试用了，我自认为我的实验技术是很好的。所以有一次我的老板对我说："The experiment's very big." 我随口答道："No, It's very small for me." 老板用奇怪的眼光看着我说："The vaccine have been tested by patient."(疫苗已给病人试用了)

[请查查辞典，看看big在这里是什么意思]