Reading(1)：Advertisements教案和学案内容

Instructing-learning Plan

chief-editor: Chen Lin

M4U1 Advertising Period 2 Reading

Advertisements（1）

Learning aims: To learn some basic information about advertising To master the reading strategy for expository writing Important and difficult point: To master the reading strategy for expository writing To be able to discuss topics related to advertisements

Learning procedures：

【Preparation before class】

Discussion 1).Which advertisement makes you want to buy a product or service? Why? 2).Which advertisement makes you think about problems in society or about people who need help? Why? 【Activities in class】

Lead-in 1. Show some pictures. 2. Watch two videos. Activity1 Fast-reading

1. What is an advertisement?

___________________________________________________________________________________ 2. How many types of advertisements are there? What are they? ______________________________________________________________________________________________________________________________________________________________________ Activity2 Careful-reading Para2 What is an advertisement ? A commercial advertisement is one which someone has ____

_____to advertise ___ ______ or _________ . PSAs are often run ____ _____and are ____________ to _______ people about ________________________________________________

Prara3 Does an ad tell people the complete truth? Topic sentence of the paragraph: ________________________________________________________ ___________________________________________________________________________________ Examples supporting the idea: (1)___________________________________________________________________________________________________________________________________________________________________ (2)________________________________________________________________________________

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Instructing-learning Plan

chief-editor: Chen Lin

___________________________________________________________________

Conclusion: __________________________________________________________ Reading Strategy The basic format of expository writing: ___________ of the subject ____________details ____________ Pay attention to the information that follows the statement. Take ‘Public service ads’ for example:

Para. 4 Public service advertisements

Different purposes

Examples

The author’s main purpose is to _____.

A. introduce CAs and PSAs.

B. not to believe advertisements.

C. help us get a comprehensive(全面的，综合的) understanding of ads.

D. teach us how to make an advertisement

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Instructing-learning Plan

chief-editor: Chen Lin

Activity3 Consolidation

Task-based reading Types of ads 1_____ Places found Commercial ads Billboards, newspapers , magazines, the 2_______, radio and television. Use 3________ pictures and 4_______ language PSAs Method used Differences Purposes To 5 _________ a product or

To educate people or

6 _______ to 7 _______

the public They are not 8________ . altogether They

9___________ . are Validity （可信度）

Attitudes to them We must not10____ for this kind of trick. We can follow the advice they give. Activity4 Discussion Topic: What are advantages and disadvantages of advertisements? _________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ ____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ 【Feedback 】

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Instructing-learning Plan

chief-editor: Chen Lin

Homework 1. Write a composition about the advantages and disadvantages of ads. 2. List the difficult language points on your notebook .

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