Project(1): Developing an ad campaign板书设计

Module4 Unit1 Project

Developing an ad campaign (2) 安化县第二中学

高一英语备课组

Teaching aims: 1. Get to know how to cooperate and do the project with classmates. 2. Practise the four skills, and especially the writing and speaking skills in the course of doing the project.

3. Try to apply the skills learnt in this section to finish the handout. Teaching procedures: Step1: Review the vocabulary in Project

See more on the PPT Step 2: Preparing &Producing An advertising campaign assignment table Group number Topic (tick)

Optional topic Division of group (name)

How to build an ad campaign

reason aim target audience content write the proposal and present search for related information search for related information design the logo design the slogan finish the poster

what the audience have known what they are concerned about what history that are interested in influence on the audience

Team spirit

Global Warming

(

) Animal protection

(

) Traffic Safety

(

) Fight Campus Mobile Phones

(

) Fight False Advertisements Online (

) Anti-drugs

(

)

media used everyone should get them involved 1

Note: Teamwork: everyone should contribute to the project logo/slogan designer—made it attractive proposal writer—write a brief outline presenters— present your work to the class. Make your presentation clearly, including explaining why your group chose the topic, your aim and target audience, approaches to get your message across, your logo and slogan. Step3: Presenting Presentation Part1：Every day, …/Nowadays,… That is why we Part 2：The target audience is … Our aim is…

Our research shows that… We will educate them… We will explain… We will show… Part3：Our campaign will start on… We have put up posters… We will hand out leaflet [ˈli:flət] (传单) Part4：Our slogan：…

...that is why we chose this picture as our logo. We want to… ….

Step4: Assessing Evaluate which ad is the best and make comments. Group number Logo

1 2 3 4 5 Step5: Writing 信息时代广告无处不在，魏则西事件

(Wei Zexi Event) 让我们进一步懂得了虚假广告的危害，由此而引发的有关虚假广告的讨论愈演愈烈。请就此给China Daily投稿，发表自己2

Slogan C A

B C Presentation A

B C Poster A

B C score A

B C A

B

的见解。

【写作要点】

1. 虚假广告形式多样: 有些广告宣传的内容与所提供的商品或者服务的实际质量不符；有些广告即使没有撒谎，但并不意味着它是完全清白的。

2. 虚假广告的危害: 给消费者造成经济损失，甚至会影响生命健康；不仅对个人，对社会也造成危害……(具体阐述)。

3. 你认为应该采取哪些措施来阻止防范更多虚假广告的发生，至少两点。

【写作要求】

1. 对所给要点逐一陈述，适当发挥，不要简单翻译。

2. 词数150左右。

3. 作文中不得提及考生所在学校和本人姓名。

参考词汇: 误导mislead (vt.)

规范regulate (vt.) Step6: Homework Finish writing and improve it. 3