Project(1): Developing an ad campaign教学设计方案

教学设计：M4U1 Project Developing an ad campaign 江苏省句容高级中学

蔡迎霜

【Teaching aims】

1. To encourage Ss to use what they’ve learnt throughout the unit to complete a project.

2. To consider three things

a) the target audience of the ad campaign.

b) the message they want to send

c) how they plan to reach their target audience 3.

To know how to cooperate and do the project together. 【Teaching important and difficult points】

Help the students know how to develop an ad campaign.

【Teaching procedures】

Step 1: Lead-in

1.

If Dove wants to promote a new flavor of chocolate, what should be done? 2.

Ask Ss the different types of ads. Step 2: Fast reading Passage1: Task1:Ask Ss to read passage1 and answer the following questions: Q1: What is an ad campaign? Q2: What media can we use in an ad campaign? Q3: What are the major questions should we consider first when designing an ad campaign? Task2: Find the general idea of each paragraph

a) Para one: the definition of an ad campaign b) Para two: the target audience and how to determine the target audience. c) Para three: what the ad campaign says d) Para four: how to reach the target audience Passage2: Task1: Ask Ss to read passage2 and answer the following questions: Q1: What’s the aim of the campaign?

Q2: Who is the target audience? Q3: What does the campaign want to say? Q4: What ways does the campaign use to reach the audience? Task2: Find the general idea of each paragraph

P1: The reason why the narrator chose anti-smoking as the subject of their ad campaign. P2: The target audience and their aim. And the ways to convince their target audience. P3: The different approaches used to get their message across. P4: The slogan and logo. Step 3: Careful reading

Step 4:Developing an ad campaign Planning Preparing Producing Presenting Step 5:Homework