Welcome to the unit教案推荐

单位：桂阳县第三中学

教师姓名: 刘海艳

指导教师：雷帆、曹莲花

教学设计

课题名称：

Module 4 Unit1

Welcome to the unit

单元名称：

Module 4 Unit1

Advertising 教材版本：

译林牛津

Advance with English 授课年级：

高一年级下学期

At the end of this class, students will be able to: 教学目标



Learn two types of advertisements 

Learn how to write a good slogan and ad



How to improve students’

speaking ability through 教学重点

teaching activities 

How to improve students’ writing ability by helping them write some good slogans and advertisements

教学用具

Multimedia

教学过程

环

节

活

动

设计意图

感受商业广告和公益广告的区

1. Coca cola 的广告

别,带领学生进入广告世界。

2. 央视“给父母洗脚”的广告

Step Ⅰ

Leading-in

The objectives:

(about 5 minutes) 1. To learn two main types of

ads 2. 展示这节课要达到的目标，让2.To learn how to write a good 学生清楚这节课的内容。

Watch two videos of ads and show the objectives of 1.

让学生看两个广告视频，直观this lesson

slogan and ad

1.

Types of ads (about 2 minutes)

Ask students what

the two main types of advertisements are and their aims.

2. Observation (about 2

minutes) Step Ⅱ

Get the students to observe Presentation

the four posters on Page 1 , and (about 7 minutes) try to get the students to divide

the ads into two types.

3. A game

(about 3 minutes)

Show the students some

pictures of ads and get them to

guess what kind of ads they

are , commercial ads or PSAs?

Students should rush to answer.

1. Slogans of ads

Group work 趣味猜产品比赛

Look at some slogans and

guess the products (English

names) . Step Ⅲ

2.

Enjoy good slogans and Presentation think further (about 5

Students enjoy three good minutes) slogans and think further: What

should a

good slogan be ? (Ask students to use some adjectives.) A good slogan should be…

1.学生自己说出广告的两种种类及这两种广告的目的，让学生对两种广告的区别了然于心。

2. 观察Welcome to the unit中的四个海报，便于学生巩固广告的种类。

3. 用游戏的形式，学生能够更快更好地掌握广告的种类。

1. 学生通过看广告标语进行趣味猜产品比赛能更激发学生进行广告标语设计的兴趣。

2. 欣赏好的标语然后思考好标语的特征，让学生能设计出更好的广告标语。

1.

Task 1

Design a slogan

(about 6 minutes)

Show three pictures. Get the

students to discuss in groups .

Each group chooses one of the

1. 让学生动起来，选择三幅pictures and writes a good 图当中的一幅来设计广告标语并slogan for the picture they chose after group discussion.

评出哪个组是最优秀的设计者，

既培养了学生的动手能力，又达Decide who are the best 到了德育的目标。

designers. 分小组讨论，为所选的图片写

广告词，之后每组派一个代表

展示。

（注：广告语宜言简意赅，朗

朗上口，不用太讲究语法规

则。）

e.g. Water –

the source of

human life.

水是生命之源！

Step Ⅳ

Consolidation

(about 16

2.

Task 2

Design an ad

minutes)

2. 让学生接受更难的挑战：(about 10 minutes)

设计一个广告，把自己带来或画

Get students to design a 的商品卖出去，这样学生的动手commercial ad: try to sell a 能力得到了更好的提高，达到了kind of thing to us. Give them 这节课的高潮。

some sentence patterns. Write their ads on the paper. Ask three groups to show their ads. Then decide who are the best designers.

T: What have we learned today? In this lesson , we have learned two main kinds of ads Step Ⅴ

and how to design a good Summary

slogan and ad. If you want to (about 1 know more about ads, you can minute) turn to the reading part to find

more information. 总结和作业的布置安排，能激发

学生想更进一步的去探索广告

的欲望。

Step Ⅵ

Ask students to collect Homework

some ads and try to talk about (about 1 what products, services or ideas minute) they sell.