Project(2): Developing an ad campaignppt课件教学实录

长沙县第一中学

Project —

Developing an ad campaign

任课教师

学㊣期

饶挺

2018年上期

科目

年级

英语

高一年级

课时

班级

10 1701 Module4Unit1 Advertising

1.Present an ads campaign by using key information of P18&19. 教学目标

2. Make comments on Ss’ presentation .

3. Be aware of the ways of leading better lives..

教学重点

Present an ads campaign in groups. 教学难点

What is a good ads campaign and how can we present it better ? Teaching procedures Step 1

Lead-in

Show students their draft .

展示学生做的公益广告宣传画原稿，激发学生兴趣，自然进入本课主题。

Step 2Presenting

Ask each group to present their handouts to the class.

安排完整的时间让每组代表展示他们的合作成果，鼓励学生用流畅，得体的英语进行陈述。

SS:学*科*网] Step 3

Making comments on Ss’ presentation

What is a good ads campaign and how can we present it better ?

Step 4 Homework

Ask the Ss to beautify their handouts and then post them on the wall of the classroom after class.

教学活动

教学反思：

长沙县第一中学

学案：

M 4 U 1 Project

Part 1.Language Points

How do you build an ad campaign 1. 各种各样的，各种类型的

2. 达到特定的受众

3. 头脑中有明确的目标 5. 让/使某人做某事

6. 目标受众

7. 决定你的受众

9. 提前

various kinds of/different kinds of reach a certain audience have a clear aim in mind figure out

get sb. to do target audience determine your audience do a little research (and analysis) in advance/ahead of time It’s time to do ….

think about appeal to care about be concerned with affect sb.’s life/ their lives

get sth. across get the message across put together depend (mainly) on due to poisonous chemicals result in lung cancer cause/do (great) damage to choose … as discourage sb. from doing sth. convince sb. to do sth. urge sb. to do sth. give up provide sb. with sth. / provide sth. for sb. 4. 计算出；弄明白；弄懂

8. 做一点研究(和分析)

10. 是做…...的时候了。

11. 思考，考虑 12. 吸引

13. 关心，在意 14. 对…关心/感兴趣

15. 影响某人的生活

17. 传达信息

16. 把……表达清楚；被理解

18. 汇集；组装 19. 依靠；依赖；取决于

1. 由于；因为

3. 引起，造成

4. 肺癌

Anti-smoking ad campaign 2. 有毒的化学物质

5.对……造成(很大的)损害

6.把……选作

7. 阻止/劝阻某人做某事

8. 说服某人做某事

9. 督促某人做某事

10. 放弃

11. 为某人提供某物

长沙县第一中学

12. 告知某人某事

13. 也，又，还 14. 意识到

inform sb. about/ of sth. as well be aware of shock sb. into doing sth. all too soon be related to 15. 使某人受到震撼做某事

16. 太快；很快地

17. 和……有关系

Part 2

Difficult sentences

1. Unlike a single advertisement, an ad campaign is a planned programme of advertisements using various kinds of ads to reach a certain audience.

不同于一则单独的广告，广告宣传活动是预先策

划的系列广告、利用各种广告形式去影响特定的观众。

2. After you have decided who your audience is, it is time to decide what you want the audience to know or think about.

在确定受众之后，你就该决定你想要他们知道什么或者考虑什么了。

3. It is important to always try to appeal to the audience in order to get them to react in a certain way.

为了让受众作出预期的反应，始终努力去吸引他们非常重要。

4. When planning a public welfare campaign, you may want to ask yourself some questions.

在策划一场公共福利宣传活动时，你可能需要问自己一些问题。

5. We will also publish an article in the school magazine informing students about the dangers of smoking, and we will organize an essay competition as well.

我们还会在学校杂志上发表文章告诉学生吸烟的害处，并组织一次作文竞赛。

6. We want to shock people into realizing that many smokers die all too soon from illness and diseases related to smoking.

我们希望警醒人们，让他们认识到许多吸烟者过早地死于与吸烟有关的疾病。

Part 3:Recommended sentence patterns

My job is to do …..

I’m in charge of …

What a wonderful picture !

长沙县第一中学

This is why we have chosen …as the subject of our ad campaign. Doing sth is my job/duty. Our main aim is to discourage sb from doing …

Our main aim is to encourage sb to do…. It is very important for sb to do …

This is why we chose this picture as our logo.

Assessment sheet

Details Picture Logo Writing Presentation Total

课后反思：

Score 20 20 20 40 100 1

2

3

4

5

6

长沙县第一中学