Project(2): Developing an ad campaign教学设计和教学实录

Module 4 Unit 1 Project （2）

Teaching aims 知识目标：

1.

Ss have a better understanding about the passage 2.

Ss master some key words and sentences 能力目标：

1. Ss will know how to develop an ad campaign \. 2. Ss will be able to present their own ad campaign by cooperating with their partners. 3.

Ss’ comprehensive ability to use English will be improved. 4.

情感目标：

.Ss will keep sustained interest in learning English.

Teaching important points: 1.Encourage Ss to better their ad campaign with their partners. 2.Encourage Ss to present their own ad campaign by cooperating with their partners.

Teaching difficult points: Write a passage to discourage teenagers from smoking

Analysis of the text: Module 4 Unit 1 Project:Developing an ad campaign.It is designed to help Ss learn and use English by doing a project and presenting their own ad campaign In the first lesson, we have learnt how to build an ad campaign. In this class, by reading and analysing the ad, students learn how to write an ad campaign by themselves..

Procedures:

Step 1 Lead in Watch a video 【设计说明】通过图片和视频，导入新课同时对学生的心灵产生震撼，让学生自觉抵制吸烟。

Step 2: Review 1.Review what you should consider when you build an ad campaign.(2min) 2.Listen to the passage and find the three questions that you should consider when building an campaign. (4min)

Who is the target audience?

What does the ad want to tell his audience?

How does the ad get the message across? 【设计说明】设计说明：通过回顾project第一课时的内容，学生清楚认识到怎么来设计广告,,同时通过听课文，快速的浏览课文，找出这三个问题，让学生能够对文章的结构有大致理解。

Step 3: Group presentation Divide the students into 4 groups and ask each group show their understanding about the passage

【设计说明】通过给学生划分任务，将文章进行处理，学生展示，让学生掌握文章的层次以及文章中的重点词汇，以图片的形式展现，学生结合图片和关键词能够学会表达句子

Step 4: Teacher checks students’ learning.

Teacher shows pictures and

key words. Ask students to write down the full sentences. 【设计说明】此步骤强化英语句子与图像之间的联系，要求学生进行联想，完成文字成像。相当把文字转换成照片存到脑子里，作为记忆的线索。

Step 5: Group working Students look at the key words and the sentences they have written and then organize them to paragraphs and passages.

【设计说明】只看关键词，将关键词作为回忆的线索，将之前存入脑海的照片在脑海中放映，并转换成英语句子写出来，再通过合作，能够根据意群将句子归纳成段，甚至成篇

Step 6 Homework. Write a passage to discourage students from smoking. 【设计说明】课后及时整理所学内容，将所学内容落实

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