Project(1): Developing an ad campaign教学设计第二课时

教学设计

Teaching plan Modue14

Unit1

Advertising

Project

Developing an ad campaign 吉首一中

黄炳翠

Teaching aims:

1. To learn about some basic information about an ad campaign. 2. To apply what students have learnt to develop an ad campaign

Teaching important and difficult points: 1. How to help them to develop an ad campaign 2. The usage of some keywords and phrases. Teaching methods: 1: Get students to know about some useful information about an ad campaign. 2. Ask students to do teamwork to finish the project. Teaching tools : blackboard, projector Teaching procedures: Step1 Lead-in From the groups of pictures, we can see that ads can be seen everywhere and they are playing a very important part in our daily lives. Step 2:Read and understand Read the two articles on Page 18 and page19, then answer the following questions Read

the first article (on page 18) and understand 1. What is an ad campaign? An ad campaign is a planned programme of advertisements using various kinds of ads to reach a certain audience. 2、What media can you use in an ad campaign? We can use different kinds of media, including newspapers, magazines, televisions, the Internet, Posters and radio etc.

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3. What questions must you first consider? ①Who is the audience for our ad campaign? ②What do we want our ad campaign to say? ③How do we reach our audience?

Read the article on page 19 and understand 1. Why is anti-smoking chosen as the subject of the ad campaign? Every year millions of people around the world die due to smoking, which causes great damage to the welfare of the people. There are huge numbers of smokers in Asia. 2. What is the main aim of the anti-smoking campaign? The main aim is to discourage young people from smoking. 3.How can high-school teenagers be convinced not to start smoking? We will educate them about the bad effects of smoking and how smoking affects those people surrounding them. We will show how smoking is not cool or attractive, etc.

Language Focuses: Useful words and expressions

reach

have sth . in mind

figure out

employ

determine

in advance

due to poisonous chemicals

lung cancer

give

up inform…about(of)….

shock…into…

related to 2

appeal to react care about be concerned with personally get…across

put together

discourage...from…

convince

urge sb to do

Step 3 Teamwork Designing an ad campaign 1. a clear aim and target audience 2.an eye-catching logo 3.attractive, simple and clever slogans Two samples: Target audience: Smokers

What to say? How long can you live? How to reach your audience? 1 large poster 2 attractive slogan and logo 3 TV Target audience: All of people What to say?(slogan) 凤，你是我的“优乐美”

How to reach your audience? 1 eye-catching pictures 2 fancy package

3 famous people

Present your design Homework 1. Finish Ex. B1 and B2 on Page 91. 2. Write a short passage using the phrases listed.

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