Reading(1)：Advertisements优秀教案设计

While-reading: I. True or false.

(见P4C1) II. Fill in the blanks. Commercial ads Public service ads A commercial ad is one which someone has PSAs are often run _______, and are meant to _________ to _________ a product or service.

_______ people about health, safety, or any

other problem that ______ public welfare. We must __________ the skilful methods used in ads to try and sell us things. Even if an ad does not lie, it does not mean it is altogether ________. III. Discuss the questions in groups. (见P4C2)

PSAs also use attractive pictures and ______ language, but they are made to serve the public. PSAs ___ to teach people and help people lead better lives. Post-reading:

1. Discussion:

What do you think of the ads in our lives? Do they play a positive role in our lives? Why or why not?

Does an advertisement tell people the complete truth?

2. Time for reflection: 1) What are the two main types of ads? 2) Tell the meanings: advertisement, welfare, innocent, fool, nationwide, breath,

grocery, comment, intelligence, campaign, benefit, slave, comprehension, be meant to,

fall for, even if / though, deal with, play tricks on 3) Identify the similarities and differences between these two types of advertisements. 3. 根据课本第2-3页的内容，在下列空白处填入恰当的词，每空一词。

Definition of advertisement Something that (1) ________ in all kinds of media and uses words and pictures to (2) ________ people to buy a product or service, or to (3) ________ in an idea. Two (4) _______ of ads Commercial ads ◆

Paid for to (5) ________ a product or service ◆

Often misleading or (6) ______ tricks on people Public service ads ◆

Run for (7) ________ to educate people about health, safety or any other problem that (8) ________ public welfare ◆

Aiming to teach and (9) ________ people, making us live better (10) _____

Give it a second thought when you see advertisements.