Project(1): Developing an ad campaign全国优秀课堂实录

M4U1 Project Teaching aims: 1. Get to learn and use English by doing a project. 2. Try to fully understand the two reading materials and master the language items. 3. Learn to get enough information about ad campaigns from the reading materials. Teaching procedures: Step 1

Lead-in

Show students two groups of pictures and draw their attention to the importance of ads.

【设计说明】通过两组图片将学生的思绪带回本单元主题，重新引发他们对广告的注意力，以旧带新，自然导入本课。

Step 2

Listen and understand Have students listen to the recording of the handout and answer the three questions to get a general idea of this reading material.

【设计说明】帮助学生通过听录音和回答问题初步理解阅读材料，并获取有关广告宣传单的基本信息。

Step 3

Reading for detailed information Ask students to read the material again carefully to get detailed information about developing an ad campaign. 【设计说明】引导学生通过详读阅读材料，更好地理解文章并了解策划广告宣传活动的主要环节。

Step 4

Main idea of each paragraph Ask students to work in pairs to focus on each paragraph of the handout and then report the main idea of each paragraph to the class. 【设计说明】启发学生注意文章的段落结构，复习说明文的阅读策略，为策划宣传单做准备，同时培养学生的合作学习能力。

Step 5

Read and understand

Ask students to read the sample ad campaign and answer three questions in order to get a general idea. 【设计说明】帮助学生在第一个阅读材料的基础上，通过阅读广告宣传单的例文，进一步了解广告宣传单的基本格式，为学生设计并呈现自己的广告宣传单提供了可依照的范例。

Step 6

Language focuses

Ask students to list the useful words and expressions from the two reading materilas in notebook and make preparations for writing an handout.

【设计说明】帮助学生掌握两份阅读材料中的主要的词汇和习惯用法，为完成广告宣传单做准备。

Step 7

Homework Ask students to finish Part B1 and B2 on P91 to be more familiar with the meaning and the usage

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of the words and phrases learnt in this section.

【设计说明】通过作业巩固本堂课的学习成果，为完成下一部分任务所铺垫。

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