Reading(1)：Advertisements板书设计及意图

M4U1

Advertisement教学案

Learning aims:

1. To get a general idea about the text.

2. To become familiar with the detailed information about the text.

Important points:

1. How to understand the text better.

Teaching procedure

Step 1 Lead in

guess the ads

Step 2 Free talk

Do you like ads? Why or why not?

Step 3 Fast reading

Main idea of each paragraph

Step 4 Careful reading

Questions Where are advertisements usually found? They are usually found in newspapers

and magazine, on the Internet, radio and television.

Why are some of the advertisements clever according to the article? Because even if an ad does not lie, it does not mean it is altogether innocent.

When did China begin a nationwide public service advertising campaign? China began the campaign in 1996.

Why should we follow the advice in PSAs? Because PSAs are meant to benefit the public, and by following the advice in PSAs, we can often learn a lot.

Step 5:

find the similarities and differences between commercial ads and PSAs Types of ads

Similarities

Places found

Methods used

Commercial ads

newspapers,

clever

magazines,

language

PSAs

the Internet,

attractive

radio,

pictures

television

Types of ads

Differences

Commercial ads

Purposes

Validity（有效性）

to promote a product They are not altogethor service

er innocent.

to educate people abouThey are helpful and t health, safety or anywe can learn a lot by

other problem that aff

following the adviceects public welfar

they give.

PSAs

Step 6 Homework

1. Read the passage again and again.

2. Try to keep the new words in mind.