Reading(1)：Advertisementsppt课件配套教案内容

Yang Zhong NO.2 Senior school learning sheet

Name:_____ Class:_____ Time:______

Module 4 Unit2

Reading Advertising 1 Teaching aims Important and difficult points Teaching methods Teaching aids 

have a good understanding of advertisements;



learn how to read expository writing; 

hold a reasonable attitude towards advertisements. ♦ Gain an overall understanding of the article. ♦ Find out information about the two types of advertisenments.

Task-based approach; Content-based approach; Cooperative learning

A computer for multimedia purpose; A projector Teaching procedures Step 1 . Brainstorming 

Task 1 : A Slogan Guessing Game 

Task 2 : Pair Discussion Step 2. Careful reading 

Finish the exercise on the textbook

Step 3. Detailed reading 

Try to find the similarities and differences between commercial advertisements and public service advertisements.

Note

Similarities Commercial ads ＆

PSAs Places found Means used

Differences

Commercial ads PSAs Aim/Purpose To ______ a ______ or To ______ people about ______, safety service of any other ______ which affects ______ ______. Reliance They don’t tell you the They are ______ and we can ______ a lot ______ truth. by __________________ Expense

Step 4.

Further Reading 

Task 1: Fill in the blanks

Ads are an 1._________ part of our lives.

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Yang Zhong NO.2 Senior school learning sheet

Name:_____ Class:_____ Time:______

What is an ad?

Does an ad tell people the complete truth?

What is a PSA? ·Include 2. ____________ads and PSAs. ·Use 3.__________ pictures and clever language. ·Encourage us to buy a product or service or believe in an idea. ·Be aware of the skilful methods. ·Try not to 4. _____ for the trick.

·Mean to teach us. ·Help us 5.______ better lives. We must use our 6.__________ and not be a slave to ads. 

Task 2: Analyze the structure of the passage according to the above table.

Step 5.

Creative Thinking 

Choose one of your items and create an English advertisement for it.

Step 6.

Critical Thinking



Group Discussion Does advertising play a positive or negative role in our daily life? Why? Step 7. Homework



Appreciate a video of an advertisement; write down your personal feeling about its strengths and weaknesses.

Reflection

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