Self-assessment教学设计(第二课时)

M4Unit1 Advertising------Revision 韩敏

张渚高级中学

Learning Goals: By the end of this period, we will be able to: 

Review the important words, phases and sentence structures



Practice 

Enhance their ability of writing . Learning Procedures: Step1: lead-in Step2：group work work in groups and list the most important words(≦10) on the sheets. 重点单词

1.n.做广告；广告活动；广告业

advertising

2.v.做广告，宣传

advertise 3.n.广告；广告宣传

advertisement 4.vt.说服，劝说；使信服

n. ，疗法；对策

persuade 5. n.评论，评价vi.评论，议论

comment 6. vt.& vi.以……为目标；瞄准

n.目的，目标

aim 7. vt.& vi.使收益；得益于；

n.益处；救济金；奖金

benefit 8. vt.推广，宣传；促销；促进，推动

promote 9. vt.咨询；请教；查阅

vi.商议；商量

consult 10.vt.推荐；建议，劝告；介绍

recommend 11. vt.确定，查明；决定；裁决

determine 12.vi.有吸引力；呼吁，恳请；

n.吸引力；呼吁，恳求

appeal 13. vt.敦促，力劝；竭力主张

n.强烈的欲望，冲动

urge 14. n.智力，才智；情报

intelligence 15. adj.清白的，无罪的；无恶意的；纯真的

innocent 16. n.骗局；玩笑，恶作剧；戏法

把戏；诀窍

vt.欺骗，欺诈

trick Practice:根据汉语或首字母提示完成下列句子

1.The company are ________ (提高)their new products on television. 2.Have you any c_________ to make on the recent developments? 3.Can you provide any evidence that he was __________(无辜的，清白的)of the crime?

4. We must pass an_______(智力)test before being hired by the boss. 5. We recognized the quality problem and were d_________

to fix it. Step3:单词精研

1 persuade

vt.说服，劝说；使信服

【辨析】

persuade sb.to do sth.，try to persuade sb.to do sth.，advise sb.to do sth. ①.He was _________________

to the party. 他被说服不去参加聚会。

②She

_______________

her parents to give up their plan，but they wouldn’t listen.她劝父母放弃计划但他们不听。

2

aim

v．以……为目标；瞄准n．目的，目标

①The education program ________ combining brain work with manual labor is being widely spread throughout the country. A.to aim at

B.aims at C.having aimed at

D.aimed at ②Advertisers and service providers take ________ at the mobile phone users in Xiamen University Town. A.aim

B.goal C.object

D.purpose 3

benefit

vt.& vi.使受益；得益于n．益处，救济金，奖金

①Who is most likely to ________ the old lady’s death?

A.benefit

B.benefit from C.be beneficial

D.be beneficial to ②As we all know，books are the sources of knowledge，________________.(用from which引导的定语从句)我们都知道书是知识的源泉，我从中受益匪浅。

③_________________________________(书面表达) 我从阅读中获益很多。

4

recommend

vt.推荐，建议，劝告；介绍

①Teachers____ _______ ______ ______their children under 12 to ride bicycles to school for safety.老师建议家长为了安全起见不要让12岁以下的孩子骑车上学。

②We strongly recommend _________ a bicycle helmet.我们强烈建议购买自行车头盔。

5

determine

vt.决定；确定；(使)下定决心；查明，裁决

①They’ve been told that if they want to build a highway between the two towns, they should first try to ________ how much it is going to cost. A.recover

B.ignore C.recognize

D.determine

②I asked my English teacher and he replied with a ________ look. A.determine

B.determines C.determining

D.determined 同义句改写

Tom broke away and ran outside and he was determined never to go to another dance.(用形容词短语做状语改写句子) Tom broke away and ran outside, _______ never to go to another dance. 6

urge

vt.敦促，催促，力劝；强烈要求；极力主张

n. 迫切要求，强烈欲望；冲动

①Experts ________ the international community to fight cancer aggressively, saying it should be fought in the way HIV/AIDS has been fought in Africa. A.obey

B.urge C.operate

D.appoint ②The government urged that every effort ________ to bring down house prices. A.should make

B.would be made C.be made

D.must be made ③The report urged that all children ___________ (teach) to swim.这份报告呼吁给所有的儿童教授游泳。

Step4：短语精释

1.be meant to 旨在，目的是

mean doing...意味着……；意思是……

mean to do打算做……

meant to have done＝had meant to do本打算做……

mean...as...打算；意欲；有……目的

mean sb for/to be...想要某人成为；想要某人去做

be meant for是为……准备的

用所给词的适当形式填空/单项填空

①To increase government spending means ________(create) more job opportunities. ②She believed her son was meant________(be) a poet. ③He meant to ________(help) you，but he was too busy then .④I meant to ________ you with your homework but father didn’t permit me to.

A.helped

B.have helped C.helping

D.having helped 2.get sth across(to sb)将(想法、信息等)传达(给某人)；使理解

get sth through使正式通过；获得采纳；完成

get along(with) 进展；进行；相处

get away with受到从轻发落；(做坏事)不受惩罚

get down to doing sth开始做某事

get around/about随意走动；(消息等)传播；流传

用以上短语填空/写作句式训练

①How did he ever ____________his driving test? ②News soon ____________ that he had resigned. ③No matter how I explain，I just can’t ____________ her.

④They ____________ many difficulties in their English study. ⑤How are you ____________ your new roommates? ⑥Besides，I’m easy________________ and I like to make friends.(书面表达)而且，我容易相处，也喜欢交朋友

2.

deal with处理，对付；安排；涉及，论及；和(某人)做生意；解决

deal with常与疑问词how连用，do with常与what连用。

It’s a deal.成交；就这么定了

a great deal of许多；大量

①Could you tell me how to ________ these problems so that I will be able to adapt to the life in Guiyang ? A.do with

B.come up with C.agree with

D.deal with ②As a child，he never left his parents，so he didn’t get used to ________ _______ ________in school independently. 从孩子起，他就没离开过父母，因此他不习惯独自处理学校的一切事情

Step5:突破经典句型

1.

Not all ads play tricks on us though. 但并非所有的广告都跟我们玩花招。

(1)not all...表示“部分否定”。与not连用，表示“部分否定”的词还有both，every，always，altogether(总共)，wholly(全部地)，entirely(全部地，完全地)及不定代词everything，everybody，everywhere等。

(2)all，both，every等用于否定句中，不管not一词位于句首还是句中，都表示“部分否定”。

(3)neither，not...any，not...either，none，no one，nobody，nothing，nowhere，never等表示“全部否定”。

1)______ ______men are suitable for that kind of work. 不是所有人都适合从事那类工作。

(2) ________ ______that we need can be bought with money. 我们需要的一切并非都能用钱买到。

(3)I haven’t read ______ of his books，but judging from the one I have read，I think

he’s a very promising writer.

A.any

B.none

C.both

D.either [把下列部分否定的句子改为全部否定] (4)Not everything she did pleased him. _________________________ (5)Both of them are not my brothers. ___________________________ (6)I do not remember all the formulas. ______________________________ (7)

She is not always excited.

2.

When it comes to advertisements，we must all use our intelligence and not be a slave to them！谈及广告，我们都必须运用自己的智慧，不要做广告的奴隶！

(1)when it comes to...当谈到(提到)……时，句中的it无具体意义。

(2)下列结构中的it均无明确的指代关系，也无明确的意义：

take it easy别着急；放轻松

make it做到；办成；成功

fight it out一决雌雄

go it加油

get it明白了

(1)_____ ______ ______ ______ emotional support，the author thinks it necessary to surround yourself with supportive people. 谈及情感支持时，作者认为让自己环绕在支持你的人身边是必要的。

(2)Be more careful，and you will ____ _____

. 小心一点，你就会成功。

Step:6语法填空

根据课文内容，在空格处填入适当的内容(1个单词)或括号内单词的正确形式。

Advertisements, which often use words and pictures to persuade people into 1.

(buy) a product or service, or believing in an idea, 2.

(play)an important part in our lives. There are two main types of advertisements. One is called commercial advertisements, those someone has paid for to advertise a product or 3.

(serve). But they don't tell 4.

(custom) the complete truth. The other one is called PSAs, 5.

are made 6.

(use) attractive and clever language to serve the public. They aim 7.

(teach) us and help us

lead better lives. There are even PSAs to teach us 8.

to live healthy lives. Our government has been using them to educate people for many years. In my opinion，when 9.

comes to advertisement，we must all use our

10.

(intelligent) and not be a slave to them. Step7:writing 用本单元词汇或句式完成下列写作任务

随着广告业的发展，人们从广告中受益更多，尤其是年轻人。在某些方面，有些广告充满智慧，人们对此非常满意。尽管它们很吸引你，但不是所有的内容都是真实的。你应该小心不要被说服买一些过时的便宜货。因为这些广告使用一些把戏，目的是敦促你和大公司做生意。我个人认为，我们应该保持清醒的头脑，否则就会上当受骗。

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