Project(1): Developing an ad campaign板书设计及意图

Module4 Unit1 Advertising

Project

Developing an ad campaign Period1 Teaching aims: Knowledge and skills: 1.

Get the students to know some basic information about an ad campaign. 2.

Help the students to develop an ad campaign with what they have learnt throughout the unit. Process and strategies: 1.

Talk about the different kinds of ads. 2.

Understand the two passages better.

3.

Choose a topic for an ad campaign for each group. Feelings and value: 1.

Smoking does damage to our health. 2.

Cooperate to learn English and use it properly. Important points: 1.

Master some basic skills about how to do the project. 2.

Work in groups to develop an ad campaign. Difficult points: How to help students understand what an ad campaign is and develop their own ad campaign. Teaching methods: Reading, discussion, group work, task-based activities. Teaching aids: The multimedia, the blackboard.

Teaching procedures: Step1. Lead-in

Let the students enjoy some ads and revise what they have known about ads. Q1:

What is an advertisement? Q2:

What are the mediums for ads? Q3:

What are the two main types of ads? Step2. ReadingⅠ

1.

Go through the first passage” how do you build an ad campaign?” and find out the main idea of each paragraph. 2.

Read the passage carefully and find some details. Paragraph1: What is an ad campaign? Paragraph2: Who is your target audience?

How to create the right message for your target audience?

How to determine your audience? Paragraph3: What is important when you are planning an ad campaign? Paragraph4: Fill the blanks according to passage. 3.

Have a short summary about what should be contained in an ad campaign: why, who, what, how …

Step3. Reading Ⅱ

1.

Play a video of anti-smoking PSA and have a brainstorming to make students think about the bad habit of smoking. 2.

Fast reading Go through the passage quickly and find out the outline of the passage. 3.

Careful reading Read paragraph1 and answer the question: Why do we choose anti-smoking as the subject of the ad campaign?

Read paragraph2 and complete some sentences on the screen.

Read paragraph3 and 4 and answer the question: What’s the writer’s slogan and logo?

4.

Discussion: Work in groups and discuss what has impressed you most after you read the ad campaign? Step4. Project

Summarize what should be contained in an ad campaign and give students some subjects to choose. Have a brief introduction about requirements and ask students to do the project in groups. Each group member should be responsible for a different task. Step 5. Homework Read the two passages again and underline the key words and phrases.

Make your ad campaign in groups and put your posters at the back of our classroom.

Read each other’s ad campaign and give comments.

The design of writing on the blackboard Unit1 project

How to build an ad campaign Commercial ads & PSAs Why—Who—What—How Slogan /Logo