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M4 U1 Reading1 Advertisements By Yang Wuxiang from the No.2 High School of Dongkou Teaching aims: 1.Let ss know how to read expository writing. 2.Let

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学校:湖南省洞口县第二中学

Reading(1):Advertisements教学设计及说课稿

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Reading(1):Advertisements教学设计及说课稿

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M4 U1

Reading1

Advertisements By Yang Wuxiang

from the No.2 High School of Dongkou

Teaching aims: 1.

Let ss know how to read expository writing. 2.

Let ss know the types of advertisements and the differences between commercial advertisements and PSAs.

3.

Let ss have a rational attitude towards advertisements. Teaching procedures: Step1:Greetings and lead-in 1.

Enjoy videos. 2.

Slogan Guessing Game. Step2:Fast reading Answer three questions: 1.

What do ads try to persuade people to do? 2.

What do PSA aim to do? 3.

What do PSA aim to do? Step 3:Careful reading Similrities Commercial ads &PSAs Places found:billboards, newspapers, magazines, the Internet, radio, television

Means used:use attractive and original images and creative language Differences

purpose Commercial ads

To promote PSAs a to educate people product or service expense believable? examples

Step 4:Debate. Group1:Advertising has a positive effect on our live Group2:Advertising has a negative effect on our lives Step5:Homework. Ask ss to write down a composition about ads to conclude the text . Finish the exercise on Page 90 Part A1 and Part A2

charged no

free of charge yes

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来自:学校:湖南省洞口县第二中学

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