Task(2): Writing an advertisement: Skills building 3教学实录与评析

安工大附中

授课教师

高原

2018.5.8

M4 U1 Task Writing an advertisement Teaching aims: By the end of the class, the students will be able to

1.

know the main features of an advertisement 2.

write an advertisement cooperatively and creatively

Teaching important and difficult points: 1.

to help the students know the main features of an advertisement 2.

to cooperate and complete each part of the advertisement together

Teaching Methods: Communicative teaching approach

Teaching aids: Multi-media, blackboard

Teaching procedures: Step1 Greetings and lead-in 1.

Greet the students as usual 2.

Free talk with the students

安工大附中

授课教师

高原

2018.5.8

Step 2 Reading and finding 1.

Read two advertisements Ask the students to appreciate two popular advertisements and answer the following questions. a.

What are the two advertisements about? How do you know? b.

What are the titles of the two ads? c.

Will you buy the products in the two ads? Why? d.

Where can we buy the jeans? 2.

Discussion Discuss the following question with your partners. “What makes a good advertisement?”

3.

Summary Conclude the features of an advertisement.

4.

Read the note Read the note from company’s director to find to find out the requirements and fill in the subject.

Step 3 Writing an advertisement 1.

Divide the students into groups and select a group leader. 2.

The group leader allocate the jobs to each member. 3.

Write the advertisement and add photos or pictures. 4.

The group leader of each group presents and describes the advertisement.

Step4 Summary

安工大附中

授课教师

高原

2018.5.8

Step5 Homework Polish the advertisement of your group.