Reading(1)：Advertisements教学创新设计

Unit 1 Advertising Reading: Advertisements Teaching Aims:



To learn more about advertisements 

To learn how to read a expository writing



To improve students’

reading comprehension skill by fully participating in all activities Teaching Key Points & Teaching Difficulties: 1.How to improve their reading ability through teaching activities 2.How to let them gain some insight into advertisements and help them deal with advertisements in their daily life 3.How to help students

repeat the passage by using the mind map Teaching methods：Skimming，scanning，pair work, team work Teaching aids: multimedia, some flowers Teaching Steps: Step One: Lead-in (enjoy two short videos) and Brainstorming (places to find ads)

Get the students to enjoy two short videos related to the title- advertisements.(one is about PSA, and the other is a commercial advertisement).

Step Two: Fast Reading

Part1 The students are allowed to go through the passage and finish three questions as quickly as possible.

1)

What is an advertisement?

2)

What are PSAs meant to do? 3)

What are the two main types of advertisements?

(Remind students to use skimming and scanning skills to focus on and identify the information needed to answer these questions. Let them pay

attention to the three subtitles in the passage which can help them find the information they want. )

Suggested Answers: 1)

An advertisement uses words and pictures to persuade people to buy a product or service, or to believe in an idea. 2)

PSAs are meant to educate people about health, safety or any other problem that affects public welfare. 3)

Commercial advertisements and PSAs. Part 2 Get the students to distinguish the two ads by giving them two pictures . Step Three: Reading Strategy

Please read the reading strategy on page 3 and try to answer the two questions:

The basic format of expository writing: introduction of the subject, examples and facts that develop or support the idea, conclusion. Step Four: Post-reading (compare and speak)

Get the students work in groups of four and discuss the question. What are the differences between commercial ads and public service ads? Types ofadsSimilaritiesPlacesfoundMethodsusedDifferencesExamplesPurposeCostCAsPSAs

(This serves as a consolidating exercise for students to practise their spoken

English. Encourage them to discuss freely and bravely in English and later ask some students to express themselves.) Step Five: Slogans and Attitudes to CAs and PSAs

In this section, to make students fully understand CAs, or to help them know that they must not fall for CAs, a short play is performed by 5 students . Step Six Group work (summary and presentation)

The students repeat the passage with the help of the teacher who will present the mind map to the students. After that, three students will come to the blackboard to present their ideas. Step Seven Homework

According to the mind map, write a short passage about advertisements. The Design of writing on the Blackboard

Advertisements

Introduction Conclusion Supporting ideas CAs meaning place kinds PSAs