Reading(1)：Advertisementsppt配套教案和课堂实录

Module 4 Unit 1

Advertisements

Learning aims

1.

Understand what an ad is , the types of ads and the differences between them.

2.

Learn how to read expository writing. Learning important and difficult points

Improve reading ability and understand the passage better. Learning methods 1. Fast reading

2. Careful reading

3. Discussion

Learning steps

Step 1 Greetings Step 2 Lead in

Playing some advertisements to let students get the first impression about them and also arouse their interest in the passage. Step 3 Reading Strategy

Step 4 Fast reading Step 5 Careful reading

Ask students to read the passage carefully and fill in the following blanks.

Title: Advertisements 1.______________

Ads are important in our daily lives.

of the subject

2. _________ An ad. provides information and uses 3. __________

of an ad. _________to encourage people to buy a product or Analyzing service or believe in an idea.

with

4.________ Billboards, newspapers, magazines, the Internet, supporting to find ads. radio and television.

details

The main Commercial Purpose To promote products or

5._______ of ads service ads. 7._______ Increase sales and profits Problems 6._______ Some ads. play tricks on

consumers. 8._______ To educate people about health, safety, etc. Effect Help people 9.____________ 10.____

Be intelligent and not be a slave to advertisements!

Step 6 Discussion Have a discussion about the advantages and disadvantages of them in groups and then report your ideas. Step 7 Summary and homework

1