Welcome to the unit课程导入及其完整教案

牛津高中英语教学设计

教

材：牛津高中英语(模块四)高一下学期

文档内容：教学设计—教案

单

元：Unit 1

Advertising 板

块：Welcome to the unit

作

者：

Teaching aims:

1. To enjoy some beautiful advertisements and have a general idea of advertisements.

2. To talk about the four advertisements and get some ideas of the two main types of ads and their

respective purposes. 3.

To get involved in the discussion and practice spoken English.

Teaching Key & Teaching Difficulties: 1.To help students understand the role of ads 2. The usages of some key words.

Teaching procedures:

Step 1

lead-in The teacher shows the students several beautiful advertisements, among which are both commercial advertisements and public service advertisements. Step 2

Brainstorming Ask students to have a brainstorm and then answer the following two questions: 1. Where can we find these ads? 2. Why do you like these ads?

Step 3

picture-talking Ask students to focus on the four advertisements on Page1. Encourage the students to form pairs and discuss the contents of each one and try to divide the four advertisements into two parts. Thus, encourage the students to pay attention to the functions of the commercial advertisements and public service advertisements.

1). What image(s) can you see on each poster?

2). What can you read on each poster?

3). What can you learn from each poster? 1. they can be divided into

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Ads for sale Oxlin Airlines

(1) Shine Shampoo

(4)

2. what’s the purpose of ads?

Ads for social problem Earth Day

(2) Anti-drugs

(3) To sell a product or service Educate about people Commercial ads Public service ads Step 4

A guessing game Can

you guess what the ads are advertising? Step 5

Discussion

1. What are the differences between public service ads and commercial ads?

2. 1. Have you ever bought a product or service after reading or watching an ad? 3. Do you believe that advertisements tell the complete truth? Why or why not?

Step 6

More ads for you to discuss Provide the students more meaningful and interesting advertisements and encourage them to think about an appropriate slogan for each one. Step 7

Homework

1.Write a short article about your opinions

on ads..

2.Get ready for the Reading part.

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