Reading(1)：Advertisements优秀说课稿

牛津高中英语教学设计

单元：

Module 4 Unit 1 Advertising 板块：

Reading (1)— Advertisements Teaching procedures: Step 1 Lead in Enjoy two short videos about advertisements.

Step 2 Reading

Ⅰ. Fast reading

Read the article quickly to answer three questions. What is the topic of the article?

What is an advertisement?

What are the main types?

Ⅱ.Careful reading

Topic 1: what is an advertisement?

Task 1 Directions: complete the diagram

NO MORE THAN 3 WORDS for each answer.

Types

Places to find Commercial ads

1.____________________ Newspapers, magazines, 2.____________, radio and television…

Expense 4. ___________ Someone paid for them To advertise a product or

Service 3. ____________ 5.___________ people

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Task 2

Decide whether they are (T)

or (F). (

)1.Most people are not aware of how many ads are around them . (

)2. PSAs are only found in newspapers and on TV. (

)3. An ad warning people against smoking is an example of PSAs.

Topic 2: Does an advertisement tell people the complete truth? (line 13-25) 1. Why are some of the advertisements clever according to the article (No more than 16 words) ______________________________________________________________ 2. How many examples are mentioned in this part?(No more than 2 words) _____________________________________________ 3. Are they commercial ads or public service advertisements?(No more than 3 words) _______________________________________

Topic 3: public service advertisements (line26-39)

1. When did China begin a nationwide public service advertising campaign?

(No more than 3 words)

______________________________ 2. What do the following advertisements aim to do?

‘Yes to life,no to drugs’&‘Knowledge changes life’

To deal with_____________________________

‘Project Hope-educating every child’

To encourage people to ____________________________

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‘When you smoke cigarettes,you are slowly killing yourselves ’

To teach us __________________________________

3. Why should we follow the advice in PSAs? (No more than 18 words)

________________________________________________________________________

Topic 4: The author’s suggestions

(line40-42) 1. Which of the following choices indicates the right attitude towards advertisements?(

) A. refuse all the advertisements

B. be smart,and not be a slave to them C. follow the advice commercial ads give D. believe in all the advertisements

2. What is the author’s attitude according to the passage? (

)

A. indifferent（不关心的）

B. subjective（主观的）

C. objective （客观的）

D. negative （消极的）

Ⅲ. Consolidation

Fill in the blanks according to the passage, using one word for each blank.

Advertisements, 1. ______often use words and pictures to persuade people to buy a product 2.______service, or to believe in an idea, play an important part in our lives. There are 3._____main types of advertisements. One is called commercial advertisements, which are meant to promote a product or service. 4. _______,

they don’t tell customers the complete truth. The other is called PSAs, which use attractive pictures and clever

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language, and are often placed 5. _____ free. They deal 6._____many social issues, which often affect public welfare. So when it comes to advertisements, 7._____ must all use our intelligence and not be 8.____slave to them.

Step 3

Discussion Advertising has a positive effect on our lives.

VS

Advertising has a negative effect on our lives. List the advantages or disadvantages of advertising. ________________________________________________________________________

________________________________________________________________________

________________________________________________________________________

________________________________________________________________________

Conclusion:

When it comes to advertisements, we must __________________________________

Step 4 Homework 1. Write a short passage about advantages and disadvantages of advertisements.

2. Finish the exercises on Page 4 and 5.

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