Reading(1)：Advertisements优秀教学实录

M4U1: Advertisements Step 1: lead in Showing Ss some videos of advertisements and ask them:

what are them?

How do you feel? Step 2: guessing

Showing Ss some pictures of advertisements and let them guess the meaning. Step 3: fast-reading Ss read the article and answer the questions in A. 1.what do ads try to persuade people to do? 2.what does PSA stand for? 3.what do PSAs aim to do? Step 4: detailed reading Ss read the article again and fill in the blanks below.

Comparison between CAs and PSAs

Similarities Types

of

ads

Places found

Methods used

Differences Purpose Cost

Examples

CAs

PSAs

Title

1.__________ Ads are an 2.__________ part of our lives.

Introduction of subject

What is an ad?

Supporting details

◆Include 3. __________ads and PSAs. ◆Provide 4. ___________and use 5.___________ language and interesting images. ◆Encourage people to buy a product or 6. __________or believe in an idea.

Conclusion

7.

◆May not tell you the complete truth ___________

◆Try not to 8 ________ the trick

What is a ◆Mean to teach us ◆Help us 9._____ better lives

PSA?

Be smart about what we believe, and 10.___________ ads.

Step 5: Summary the article

Advertisements, which often use p_____ language and e______ images, play an important p _____ of

our lives. There are two main t_____ of advertisements. One is called

c______

advertisements, which are meant to p ______ a product or s______ . But they don’t tell c______ the c______ truth. Another one is called PSAs, which use a______ and o_____ images and c______ language, are often placed for f____. They d____ with many social i______, which often affect public w______.

Step 6: arguing Advantages & disadvantages of advertisements advantages

disadvantages