Reading(1)：Advertisements板书设计及设计说明

M4U1 Reading

Advertisements 建陵中学

吴宏静

Teaching aim：

By reading the article，students are expected to learn some basic information about advetising and master

the reading skill---reading expository wring. Step1. Revision Translate some words and expressions. Step 2

Lead-in The students are encouraged to have a brainstorming about advertisements in order to review what they have learned before the class and get more knowledge related to advertisement 1. Show some advertisements to students and lead them to participate in talking about them . 2. Ask students what the functions of the advertisements are and what the two main types of the advertisements.

Step3

Fast-reading Ask students to listen to the recording of the reading text and answer the following questions:

1.

What do ads try to persuade(说服) people to do?

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2. What does PSA stand for?

3. What do PSAs aim(目的) to do?

________________________________________________________ Step 4 Reading Strategy:

reading expository writing （说明文）

Expository writing is meant to introduce you to basic information on a topic. It usually follows the same format(格式)：_________ , ______________________, ______________

Step 5

Detailed Reading

True (T) or False (F). Circle your answers. 1.Most people are not aware of how many ads are around them. (

)

2. Advertisements are always meant to promote a product or service.

(

)

3.

PSAs are only found in newspapers and on TV. (

)

4. PSAs and commercial ads use some of the same methods. (

)

5. Commercial ads often give us valuable information about how to live our lives. (

)

6. An ad warning people against smoking is an example of a PSA. (

)

Further Reading （

Read the text again and answer the following questions.）

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1.Where are advertisements usually found?

2.What is the major distinction between commercial advertisements and PSAs?

3.Why are some of the advertisements clever according to the article?

4.When did China begin a nationwide public service advertising campaign?

5.Why should we follow the advice in PSAs?

Step 6: Practice 1 . Match the new words from the article with their meanings . Write the correct letters in the blanks. persuade

a.

the ability to learn, understand and think about sth welfare

b. good at doing sth, especially sth that needs ability or train skilful

c. the general health, happiness and safety of a person or a group cure

d. make an illness or a physical problem go away

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mental

e. a short sentence or phrase that tells the aims or beliefs of a person or a group trick

f. related to thinking or the mind motto

g. sth done to fool someone else or as a joke

2. Task-based reading.

（

Fill in the blanks according to the text.）

There are two main types of advertisements ------ 1._________ advertisements

and 2. _________service

advertisements.

The former is one

which

someone

has 3. _____ for to advertise a product or a service. Although we have laws to4.______us from ads that cheat people, we still must be 5._______ of the skillful methods used in ads to try and sell us things. Even if an ads does not lie, it does not mean it is altogether innocent. We must not 6.________ for this kind of trick! The latter is one that are placed for free and meant to 7. _______ people to believe in an idea which affect public welfare. PSAs deal with large social problems and are made to8._______the public. They also teach us how to live better lives. Although not all ads play 9.______ on us. We must all use our 10._________

and not be a slave to them.

Step7:

Post reading. 1.

What makes a good advertisement?

(Think of as many adjectives as possible to describe a good advertisement. )

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2.

Futher discussion

What are advantages and disadvantages of

advertisements? Advantages:

Disadvantages :

Step 8:

Homework:

1. Reading exercise.

2. Further understanding of this text.

3. Find out some language points.

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