Welcome to the unitPPT专用课堂实录内容

Welcome to the unit Teaching aims: Enable the students to talk something about ads. Enable the students to distinguish commercial ads and public service ads.

Teaching Important and difficult point:

How to describe the picture freely and concretely.

Teaching procedures Step I: Lead-in

Brainstorming: Where do we usually see ads? 1) on TV

2) in newspapers / magazines

3) on the Internet

4) on billboards

5) in leaflets

6) bus

Step II: Guessing game 1)

Show some slogans of advertisement and try to guess which sports brand the slogan may belong to. Slogan 1: Make the change (Li Ning) Slogan 2: Just do it (Nike) Slogan 3: Keep moving (Anta) Slogan 4: Impossible is nothing (Adidas) 2)

Observe two pictures, try to describe them and analyze what do the ads want to

tell us. Picture 1: Do not let time flow through your hands.

We should make full use of time. Picture 2: It is about water protection.

Do not let the last drop of water be our tear.

Step III: Thinking of a slogan for each ad.

1.

Stop burning our life. 2.

Your love today is their hope tomorrow. 3.

Shoes can fly! So can your dreams!

Step IV: Discussion

Observe the four pictures on Page 1. Try to divide them into two types. 1&4 are of one kind—called CA: To promote a product or service 2&3 are of one kind—called PSA：To educate people about health, safety or any other problem which affects public welfare.

Step V: Picture talking (难点) 1.

Observe the four pictures on Page 1. Try to answer the following questions: 1) What image(s) can you see on each picture? 2) What can you read? 3) What can you learn?

2.

Group work: Divide the class into four groups, and each group choose one picture. Use the pattern to finish the description: Sample:

Picture one: This poster is a commercial advertisement.

It offers the airline service. It uses “I love to fly with Oxlin Airlines” to express the idea that you will be pleased with their good service.

From this picture we can learn taking Oxlin Airlines is a fast, safe, comfortable and convenient way to get to another place.

Picture two: This picture of Earth Day leaves us a deep impression with its striking image. It is trying to show us that the birds have nowhere else to build their nests. They have to build their nests in the sky because all the trees have been cut down. It sends us a serious warning and tells us that we should protect the environment from now on. Picture three: This picture is an advertisement about anti-drugs Campaign. It tries to attract people’s attention with an image of blood and a rope.

Taking drug is harmful. If someone takes drugs, he will become seriously ill and even die. This picture is intended to educate people about health problems. Picture four:

This picture is an advertisement of shampoo which is targeting young people especially girls because they pay more attention to their appearance.

It uses colorful images and persuasive words “Shine that lasts for days” successfully to persuade young people to buy this shampoo.

Step VI: Debate — Advantages and disadvantages of ads Vote for your opinion and discuss with classmates about the reasons. Advantages: 1.

Provide information about latest products 2.

Increase sales by repeated advertising. 3.

Make the public aware of social problems. 4.

…

Disadvantages: 1.

Mislead customers or cheat them of money. 2.

Take too much time or space on TV or newspapers. 3.

Make teenagers want things that cost much. 4.

…

Homework: Finish the advantages and disadvantages of ads.